Samantha Paletz

Head of A&D Sales, North America@Farrow & Ball
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Summary

Trade Sales Strategy | B2B Sales | Business Development | Ecomm Leader | Team Builder. 15 years of business development, sales, merchandising and strategic partnership experience primarily within the home space. My love for the online and home décor space began 15 years ago when I started working at online retailer, One Kings Lane. Since then, I have been fortunate enough to continue building my career by launching new business initiatives for innovative organizations including One Kings Lane, DermStore (Target Corp.), Everything But the House, Vesta and Parachute Home. I was a founding team member of One Kings Lane in the Los Angeles office and worked on the Vintage and Designer team. We launched Tastemaker Tag Sales, Vintage + Market Finds and Hunters Alley within four years, and the department became a third of the overall business. At DermStore, an online beauty destination own by Target Corp, I drove business development initiatives that included the relaunch of the subscription-based beauty box (BeautyFix) and licensed brand product launches (Harry Josh Pro Tools). During my time at Everything But the House, I started the B2B department for the company by building strong partnerships, which generated a third of the company's overall revenue. At Vesta, an interior design, staging and custom furniture company - I partnered with the executive team to launch new business initiatives including a successful e-commerce platform and designer trade program. During my tenure at Parachute I owned the Trade, Design Services and Hospitality businesses that were considered growth levers for the DTC brand. I partnered with leadership to develop and execute strategies, hired a sales team, launched new sales initiatives and worked cross functionally which resulted in scaling the business 4x in just 2 years.

Work experience

  • Head of A&D Sales, North America

    Farrow & Ball
    2025.05-Current(a year)
  • Senior Director, Trade Sales

    Schoolhouse
    2024.08-2025.05(10 months)
  • Director, Trade + Hospitality

    Parachute Home
    2023.01-2024.06(a year)
  • Director, Trade + Design Services

    Parachute Home
    2022.01-2022.12(a year)
  • Director, Trade

    Parachute Home
    2021.06-2021.12(7 months)
  • Director, Business Development

    Vesta Home
    2020.06-2021.06(a year)
  • Director, Strategic Partnerships

    EVERYTHING BUT THE HOUSE (EBTH)
    2017.12-2020.06(3 years)
  • Senior Manager, Strategic Partnerships + Business Development

    EVERYTHING BUT THE HOUSE (EBTH)
    2016.04-2017.11(2 years)
  • Senior Business Development Manager

    DermStore (Target Corp.)
    2015.04-2016.04(a year)
  • Senior Sales Manager

    One Kings Lane
    2014.04-2015.03(a year)
  • Sales Manager, Vintage & Market Finds

    One Kings Lane
    2013.03-2014.04(a year)
  • Assistant Sales Manager, Vintage & Market Finds

    One Kings Lane
    2011.12-2013.02(a year)
  • Merchandising Assistant, Tastemaker Tag Sales

    One Kings Lane
    2011.03-2011.12(10 months)
  • Account Executive

    Tyler Barnett PR
    2010.10-2011.03(6 months)

Educational experience

  • University of Nevada-Las Vegas

    B.A., Journalism and Mass Media, emphasis in Public Relations
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