Samantha Paletz
Head of A&D Sales, North America@Farrow & Ball
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Summary
Trade Sales Strategy | B2B Sales | Business Development | Ecomm Leader | Team Builder. 15 years of business development, sales, merchandising and strategic partnership experience primarily within the home space.
My love for the online and home décor space began 15 years ago when I started working at online retailer, One Kings Lane. Since then, I have been fortunate enough to continue building my career by launching new business initiatives for innovative organizations including One Kings Lane, DermStore (Target Corp.), Everything But the House, Vesta and Parachute Home.
I was a founding team member of One Kings Lane in the Los Angeles office and worked on the Vintage and Designer team. We launched Tastemaker Tag Sales, Vintage + Market Finds and Hunters Alley within four years, and the department became a third of the overall business.
At DermStore, an online beauty destination own by Target Corp, I drove business development initiatives that included the relaunch of the subscription-based beauty box (BeautyFix) and licensed brand product launches (Harry Josh Pro Tools).
During my time at Everything But the House, I started the B2B department for the company by building strong partnerships, which generated a third of the company's overall revenue.
At Vesta, an interior design, staging and custom furniture company - I partnered with the executive team to launch new business initiatives including a successful e-commerce platform and designer trade program.
During my tenure at Parachute I owned the Trade, Design Services and Hospitality businesses that were considered growth levers for the DTC brand. I partnered with leadership to develop and execute strategies, hired a sales team, launched new sales initiatives and worked cross functionally which resulted in scaling the business 4x in just 2 years.
Work experience
Head of A&D Sales, North America
Farrow & Ball2025.05-Current(a year)Senior Director, Trade Sales
Schoolhouse2024.08-2025.05(10 months)Director, Trade + Hospitality
Parachute Home2023.01-2024.06(a year)Director, Trade + Design Services
Parachute Home2022.01-2022.12(a year)Director, Trade
Parachute Home2021.06-2021.12(7 months)Director, Business Development
Vesta Home2020.06-2021.06(a year)Director, Strategic Partnerships
EVERYTHING BUT THE HOUSE (EBTH)2017.12-2020.06(3 years)Senior Manager, Strategic Partnerships + Business Development
EVERYTHING BUT THE HOUSE (EBTH)2016.04-2017.11(2 years)Senior Business Development Manager
DermStore (Target Corp.)2015.04-2016.04(a year)Senior Sales Manager
One Kings Lane2014.04-2015.03(a year)Sales Manager, Vintage & Market Finds
One Kings Lane2013.03-2014.04(a year)Assistant Sales Manager, Vintage & Market Finds
One Kings Lane2011.12-2013.02(a year)Merchandising Assistant, Tastemaker Tag Sales
One Kings Lane2011.03-2011.12(10 months)Account Executive
Tyler Barnett PR2010.10-2011.03(6 months)
Educational experience
University of Nevada-Las Vegas
B.A., Journalism and Mass Media, emphasis in Public Relations
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