(6 years 8 months)

(1 year 6 months) Establish key target accounts and sales priorities for the assigned territory and manage all aspects of the sales process at those accounts; develop sales budgets, monitor progress and adjust strategies or tactics, as needed; assist in creating and executing the company's marketing plan, including development of advertising and marketing strategy for new and current products; develop strategies to convert transactional customers into long term relationships with a focus on developing win: win value propositions for both customer and supplier; assure market penetration based on sales plan and profit margins for existing and new products; manage manufacturing representatives to include the establishment of goals/objectives; provide market assessments and participate in business assessments for IsoNova projects; and establish a connection between customer requests, R&D and IsoNova business assessment team to develop profitable and marketable new products.

10 years 10 months (7 years 2 months) Responsible for sales, store support, training and maintaining a positive relationship between the company’s brand and customers Represent the Nutrena brand in the Oklahoma, Arkansas, New Mexico and Texas Panhandle stores. Represent the brand at special store events Facilitate product training with employees and maintained a positive image of the Nutrena brand in the store Have operated within a budget while consistently growing the business and meeting sales goals each year Have stores consistently in the top 3 nationwide for sales numbers each year

(3 years 9 months) Created advertisements, flyers and other marketing materials for dealers and consultants Planned dealer events, dealer training meetings and new dealer recruiting effort Worked directly with dealers to develop plans to grow their business in the region Planned trade shows and special events to increase brand awareness Led the team in launching company’s newest pet food, Loyall, in the Texas and Oklahoma markets Worked with dealers and sales consultants to plan marketing activities to promote our pet food business Recommended and helped to create Point of Purchase materials that were needed for product merchandising Created displays in dealerships, led marketing efforts at various trade shows, outdoor enthusiast events and established relationships with kennels and breeders to further develop and increase market presence for the brand

Planned for the youth association to increase membership and participation in association and events Coordinated promotional advertising and membership drive activities Planned and coordinated Youth World Show, Youth Leadership Conference and other special events. Created budget for youth association Wrote and maintained quarterly youth newsletter and all other promotional literature on the association Worked closely with other departments in the association to create new programs for the youth Served as staff liaison to the Youth Committee and to the Youth Executive Committee