B2B & B2C Mkt | CX | Strategic Planning | PR | Customer Centricity | Omnichannel & E2E Strategy | Brand Recognition | Innovative & Data-Driven | Loyalty Programs. Marketing Senior Manager with +9 years of experience in industrial and telecom B2B marketing, strategic planning, digital campaign management and Artificial Intelligence Tools. Proven expertise in leading end-to-end marketing initiatives for top-tier brands, optimizing omni-channel strategies, and enhancing brand visibility. Adept at driving business growth through innovative, data-driven strategies, customer experience management, and loyalty programs. Experienced in digital ecosystems, including Search Engine Optimization (SEO), Content Creation, Social media and Public Relations (PR) with a digital-first mindset and a proven track record of managing cross-functional projects and transforming consumer feedback into actionable insights. Skilled in marketing automation AI tools and CRM tools like Salesforce, SAP, and HubSpot. Committed to integrate sustainability and ethical practices into business operations, aligning with Environmental, Social, and Governance (ESG) principles, and leading volunteering programs. Demonstrated excellence in horizontal leadership, cross-functional collaboration, and consumer-centric approaches, while maintaining a dynamic, results-driven, and technology-oriented mindset. Proactive and detail-oriented, with strong data-based decision-making capabilities, cultural sensitivity, assertive communication, and effective teamwork.