Summary

Work experience

• Marketing Manager

  Gudao Consulting Shanghai

  2017.10-2018.10

  (a year)

  • Perform regular market research studies to gather important brand data • Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month • Assist in the design of retail packaging as well as the creation of website e-commerce themes • Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved • Work closely with several advertising agencies to manage brand marketing campaigns • Devise efficient fashion sourcing plans and foster new fashion concepts • Properly coordinate advertising as well marketing activities • Attend runway or fashion shows to acquire new fashion ideas • Visit major manufacturers and merchandise markets to get new information on the latest fashion trends • Regularly monitor fashion publications and set meetings with designers to keep up with the changing trend • Evaluate the potential success of a certain clothing line • Create effective marketing plans and advertising strategies • Coordinate with salespeople, designers and manufacturers • Select garments and accessories that will be used for promotional marketing • Organize photo shoots, magazine events, and fashion shows • Share fashion insights and analysis with buyers to help them choose the appropriate inventory purchases
• Social Media Manager and Styling

  Global E-grow

  2015.02-2016.08

  (2 years)

  - Building and executing social media strategy through competitive and audience research - Generating and sharing content daily that builds meaningful connections - Setting up and optimizing company pages within each social media platform - Set up and optimize company pages within each platform to increase the visibility of company’s social content - Moderate all user-generated content in line with the moderation policy for each community - Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information - Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions - Styling models for photoshoots - Choose pictures to show on social media - Create styling and aesthetically correct campaigns for social media
• Marketing - Production Assistant

  Panama Street Style

  2012.02-2015.01

  (3 years)

  Organize filming plans Sale publicity spaces on the show Marketing and follow the publicity and post on different media channels Setting of filming schedule Sales of spaces and promotions Develop safe and strong relationship with media and RP companies Develop relationship with potential clients
• Office Clerk

  Magen David Academy

  2012.01-2013.01

  (a year)

  Organize office task for workteam Follow up the deadline of each workteam and evaluate activities and performance Communicate and give advices on performance duties Manage and organize work plans and production proficiency with the upperlevels
• Office Clerk

  Development Bank Of America Latina

  2011.11-2011.12

  Internship Organize department documents Search and upload information about past project to save them
• Designer Jr

  Wizard Tees

  2010.06-2011.12

  (2 years)

  Design prints and stamps for clothing line Creative brainstorming with the team to set deadlines and fields of print work
• Marketing - Production Assistant

  Apertura Film

  2009.01-2010.05

  (a year)

  Marketing for the production company Set and Organize interviews for film schedules Set interview teams Organize filming schedule and order tools needed for it Search and follow interview and publicity post on media channels

Educational experience

• ADEN Institute

  Marketing for Fashion Business and Brands

  2014.06-2015.02

  (8 months)
• Universidad Interamericana de Panama

  International Business

  2013.09-2014.12

  (a year)

  MBA with specialization on International Business MBA Leader Class. In charge of coordinate the work teams on the specialization phase of the MBA (6 moths)
• Universidad Santa Maria La Antigua

  Mass Media Communication

  2009.08-2012.04

  (3 years)

  Mass Media Communication Degree with Specialization in Audiovisual Media. "Victory Prize" given by: Universidad Santa Maria La Antigua. Hayah Shortfilm Festival. 2011
• IPP Pestalozzi

  Humanities

  2004.07-2006.07

  (2 years)

  "Excelsior Prize". Best Class. HighScores Students. Given by the City Hall. 2007