Work experience

• Self-employed Pro Audio, AV & Smart Building Consultant

  SectorX

  2014.01-Current

  (13 years)

  · Mapping (client) needs aligned with the various perspectives of all stakeholders. · Advising on technologies that must seamlessly connect to (client) needs, use cases, profiles and personas, including the strategies, methods and working approaches. · Technically designing and implementing AV, Pro Audio, and Smart Building systems. · Concept development (Imagineering), creative/technical design of immersive and magical experiences, combining imagination with technology, including storytelling, innovation and a multidisciplinary approach to bring imaginative concepts to life. · Drawing up and elaborating functional programmes of requirements, plans of approach, guidelines, schedules, material lists, cable lists, infrastructure and networks, for among others the head offices of Booking.com, Wolters Kluwer and Van Lanschot Kempen. · Managing projects (directing) from preparation to delivery and post-delivery support. · Verifying whether systems, facilities or equipment have been delivered, installed and are operating according to design, requirements, specifications and expectations (Commissioning). · Carrying out project management tasks, such as drawing up project plans, coordinating the implementation of systems and ensuring timely delivery. ---
• | Commercial Manager

  Design Electro Products BV

  2004.05-2023.12

  (20 years)

  · Setting up the AV department within this electrotechnical, lighting and sound-oriented company. · Acquisition, guidance and realisation of projects in hospitality, retail, museums, experience worlds and leisure. · Improvement programme in the areas of strategy, policy, processes, communication, quotations, purchasing, sales, calculations and service contracts. · Building lasting client relationships and partnerships with concept agencies, marketing agencies, installers, project outfitters and project developers. · Drawing up and elaborating strategies for achieving annual sales targets. · Product management and purchasing guidance. · Engineering and project supervision for operational activities. ---
• Business Unit Manager rental & sales

  Heuvelman Sound & Vision

  1999.01-2004.05

  (5 years)

  · Primary responsibility for the sales projects, purchasing and installation department. · Leading a team with a focus on revenue growth, efficiency and productivity. · Developing and implementing strategic plans to increase market share and revenue. · Budget management and realization of the business unit's financial targets. · Maintaining relationships with key clients and stakeholders to increase customer satisfaction. · Introducing training and development sessions to improve team skills and knowledge. · Organizational and process improvement through IST-SOLL analyses. · Acquiring, engineering and realizing large-scale AV projects. · Reducing operational costs through process optimization and cost-saving initiatives. --- Technical Product Manager rental & sales · Developing strategic marketing, sales and communication plans to improve positioning and revenue growth with new and existing relations. · Conducting market analyses to identify customer needs and trends for the development of new products and services. · Managing the product lifecycle for AV products from purchasing through to operational deployment. · Collaborating with cross-functional teams for the definition of product requirements and technical solutions. · Increasing margins through cost optimization and efficiency improvements in production processes. · Setting up and maintaining technical documentation and training materials for internal and external clients. · Development of products and services. · Drawing up technical roadmaps for future developments. · Organizing, programming and directing events and client contact days. --- Account Manager Commercial · Independently acquiring, designing and developing large-scale AV projects. · Managing, maintaining and expanding the portfolio in the B2B market. · Achieving annual revenue growth by identifying and capitalizing on sales opportunities. · Conducting customer satisfaction surveys and implementing feedback to improve service delivery. · Full responsibility for sales, quotation processes, engineering, system design, project supervision and delivery. · Developing and implementing sales strategies to increase customer retention. · Collaborating with the marketing team to create personalized campaigns to promote lead generation. --- Product specialist · Advising on and selling Pro Audio and Musical Instruments to music stores, studio outfitters, rental companies and System Integrators. · Technical and commercial support to dealers, studios, artists and professionals. · Product specialist in the field of digital studio recording, sound reinforcement and peripheral equipment. · Managing and expanding VAR relationships, both new and existing, in the Benelux. · Giving and facilitating presentations and demonstrations. ---

Educational experience

• System Architect Building Automation and Management (TVVL)

Languages