Global Marketing & Strategy Manager at Sony. Global Business Planner & Marketing Strategist with a proven track record of driving P&L optimization, managing complex account-level PSI (Production, Sales, Inventory), and executing data-driven GTM strategies in the consumer electronics sector. While based in Tokyo HQ, I am currently on a specialized business assignment in San Diego, CA, leading strategic initiatives for the North American market. My core focus lies in executing high-impact new product launches and driving rigorous account PSI management to maximize category profitability. By identifying structural vulnerabilities in pricing elasticity and promotional investments (IR), I orchestrate collaboration across cross-functional teams to design strategies that recover profit erosions and defend brand equity against aggressive market competition. Bridging Tokyo HQ's corporate strategy with frontline execution in global markets, I specialize in synthesizing complex retail data into scalable Go-To-Market strategies. I thrive in dynamic environments where I can take full accountability for business outcomes, proactively mobilizing cross-functional teams to achieve aggressive profitability targets.