• Advise global and regional brands on social, content, and media strategy, supporting brand awareness, engagement, and audience growth across US-focused and APAC markets. • Use social listening, media monitoring, and AI-assisted analytics to identify emerging trends, brand conversations, and content opportunities. • Conduct share-of-voice, competitor analysis, and performance reviews, translating insights into actionable messaging and content recommendations. • Support brand mention growth through strategic guidance on content positioning, timing, and platform selection. • Edit and optimise content to strengthen narrative impact, clarity, and pickup across digital and social channels.

• Produced social, blog, and community content for technology and DTC-style projects. • Supported community engagement and conversation growth through platform-appropriate written content. • Collaborated directly with founders and marketers on content planning, messaging direction, and execution in fast-paced environments.

• Led educational and campaign-driven content initiatives across digital and social channels covering cryptocurrency trading and blockchain fundamentals. • Developed SEO-driven content strategies that delivered 200% growth in organic traffic. • Conducted keyword research, competitive analysis, and ongoing optimisation to support sustained audience growth. • Collaborated with growth marketing, business development, and UX teams to align content with conversion and retention objectives. • Contributed UX copy for website and mobile app using Figma to improve clarity and user onboarding. • Supported campaign-led content planning across social, web, and community channels using performance insights.

• Edited and managed digital content produced by a team of Chinese writers. • Oversaw video reporting projects and livestream and social coverage for major events. • Managed livestream coverage achieving approximately 400,000 Facebook views. • Provided editorial guidance to improve English-language quality, consistency, and tone.