5 years 4 months (2 years 9 months) Launched 7 mobile products worldwide and gain over 200% sells out growth within 3 years. Developed and managed branding strategies, go-to-market plans and budgets with APAC regional managers in Japan, Philippines, Indonesia and India. Defined product positioning and messaging, news releases, and lead demand generation campaigns online/offline, manage market launch event in Taipei, Tokyo, Moscow and Beijing. Led marketing teammates and external agencies to develop products creative assets and promotions, analyze sales, purchase media and provide solutions, manage trade shows such as Computex, MWC and CES. Performed thorough market research, consumer insights and competitive analysis to understand and effectively communicate the product value proposition. Created high-quality marketing strategy documentation, including product briefs, FAQs and technical reviews.