Summary

Work experience

• Digital Product Designer / Creative Consultant

  Raül Here

  2024.09-Current

  (2 years)

  Independent practice reapplying a decade of product and creative experience in new contexts. TalentLab | ongoing. Sole lead designing an AI system integrated into the daily workflow of non-technical counsellors at a public employment service. Product Madness (Aristocrat) | Heart of Vegas. Heuristic UX/UI and gameplay evaluation against direct competitors, and redesign of a core feature UI for visual impact and player clarity. Client work. Design, product and brand strategy for physical and digital businesses across ecommerce, digital legal services and new ventures: brand creation, product strategy and optimisation, communication strategy, and design systems with AIready tokens so brands can generate on-brand products. Self-initiated products | physical and digital. Concepts exploring unfamiliar categories using generative and agentic workflows and synthetic users for research.
• Senior Product Manager

  SpaceGo by Cirsa

  2020.09-2024.01

  (3 years)

  Led a 17-person team across 3 parallel Scrum squads building a modular slot production platform. Designed game mechanics, interaction systems and engagement loops driven by player data. Built a reusable feature system on an API-based architecture, scaling across web, app and business models. Owned game certification and security audits with external labs and regulators, negotiated in English. Steered the release roadmap on market and competitor performance, with delivery tracked against OKRs. 80+ digital slots shipped, revenue share up to 3x market average, time-to-market down ~50%.
• Creative Lead

  SpaceGo by Cirsa

  2016.08-2024.01

  (7 years)

  Led a 13-person matrix creative team covering graphic design, illustration, 2D animation and UX/UI. Owned hiring, development and career progression: 20+ hires and 100+ interviews. Sat on product and business strategy committees, contributing creative and user perspective. Directed design systems across up to 5 products at once, and redirected 5 team members into advanced roles.
• Senior Product Manager

  SpaceGo by Cirsa

  2019.06-2020.08

  (a year)

  Led a 10-person Scrum team building a free-to-play mobile bingo game (Bingo 75) for the Anglo-Saxon market. Defined value proposition, core loop and progression system for a casual and social audience. Ran technical, soft and hard launch to validate scalability and product-market fit. Directed UX, design and art direction to keep the experience oriented to engagement and retention. D1 retention above 30%, published in 10+ countries, 4.7/5 Play Store rating.
• Innovation Manager

  SpaceGo by Cirsa

  2018.09-2019.09

  (a year)

  Led market analysis and the discovery process for new products, combining creative exploration with user validation. Researched trends, competitors and player behaviour; designed and validated prototypes with users. 3 concepts launched, one led by me as PM, and a discovery-to-launch process adopted company-wide.
• Deputy CPO

  SpaceGo by Cirsa

  2017.08-2018.08

  (a year)

  Supervised prioritisation, roadmap and progress across the product portfolio, defining transversal features. Defined and supervised cross-product features to create synergy across the portfolio. Participated in defining company vision, mission, culture and strategy. Launched and grew Slot.com and Mundo Slots, together generating €7M revenue and €2M EBITDA per year.
• Senior Product Designer

  SpaceGo by Cirsa

  2014.07-2016.08

  (2 years)

  Designed the user experience and visual quality of social casino games and gaming portals. Designed game mechanics, meta-game systems and player interaction across web and mobile. Led the company's first CRM project and helped define the player analytics framework and funnel metrics. Contributed to 10+ published mobile titles and redesigned the Slot.com platform as it entered monetisation
• Senior Web & Marketing Designer

  Sportium by Cirsa

  2012.10-2014.07

  (2 years)

  UX/UI, branding and visual strategy for the launch of Sportium.es, including the digital brand redesign and 360 acquisition campaigns.
• Graphic & Digital Designer

  Various companies

  2003.01-2012.01

  (9 years)

  Ten years across print, retail and digital building the visual and conceptual foundation behind everything above.

Educational experience

• Elisava School of Design and Engineering

  Master in Design and Management of User Experience (UX) and Digital Services

  2013.09-2014.06

  (10 months)
• ERAM, University of Girona

  Specialisation in Web Design

  2011.09-2012.06

  (10 months)
• ESDI, School of Design (Sabadell)

  University Degree in Design, Major in Graphic Design

  1998.09-2002.06

  (4 years)

Languages