RAPHAEL's Resume

RAPHAEL

Key Account Manager, National Sales (Anker / soundcore)

Male

Sales Manager/Supervisor

Live in Australia

Nationality

Summary

National account manager with a strong track record across Australia’s major retail and consumer electronics channels, including JB Hi-Fi, The Good Guys, Harvey Norman, Officeworks, Costco etc. Currently manages a national retail portfolio worth roughly $18M to $20M a year, with real results in product ranging, promotions, new launches and commercial negotiation. Understands Australian offline retail from the ground up, from hands-on in store execution through to high-performing national account management and high level sales, and works cross functionally across the whole brand, spanning sales, marketing, supply chain and product. Fluent in Mandarin to a professional working level, having spent 9 years living and studying in China. Communicates daily with the Shenzhen and Changsha based teams and has traveled to China to collaborate with them in person, which keeps coordination with brand and head office teams quick and direct. Excels with AI tools that speed up reporting, communication and day to day sales work

Work experience

Key Account Manager, National Sales (Anker / soundcore)
Anker Innovations
2024.04-Current
(2 years)
Manage a national portfolio of major retail accounts across ANZ, including JB Hi-Fi, The Good Guys, Harvey Norman, Officeworks, Costco, Lagardère AWPL, independent retailers and marketplace channels. The portfolio is worth around $18M to $20M in annual retail sales. Instrumental part of the team in Launching Anker Charging into JB Hi-Fi, launching more than eight SKUs and continuing to grow the range. Brought in over $3M in retail purchase orders within the first four months across these accounts. Led the sell-in of the new Nebula projector range into all three major retailers, Harvey Norman (50 stores), JB Hi-Fi (130 stores) and The Good Guys (35 stores), working through regular buyer and planner meetings. Managed the move off the old range using clearance, pricing and scan-funded promotions to shift aged stock while protecting margin, with initial channel fill above $500,000. Launched Soundcore into The Good Guys, its first offline retail home in Australia, ranging five SKUs across 40 stores. This became a key proof point for wider offline rollout. Opened up new channels for the business, bringing Soundcore into airport retail with Lagardère AWPL and leading the marketplace onboarding for Myer and Woolworths MarketPlus. Manage Costco, building high-volume, sharply priced SKU programs with demo activity and tight forecasting to keep supply steady on large committed buys. Represented the brand at several retail and brand expos, presenting the range to store teams and buyers to drive awareness and growth. Built and ran national promotional campaigns, including scan-funded activity and pricing, to lift sell-through on key lines. Own the commercial side with buyers, covering pricing, margin, promotional funding and rebates. Work closely with distributors, Ingram Micro, Macgear etc., on channel fill, forecasting and stock planning, and handle the retail execution behind new launches, including POS rollouts across stores, ranging, pricing and staff training. Sales & Retail Operations Executive Anker Innovations Feb 2025– Oct 2025 • Built and maintained the sales tracking tools and dashboards (Excel, PSI reporting, sell-through analysis) that the team used to make decisions. • Managed SKU setup, pricing files and retailer submissions, and supported forecasting, inventory planning and pricing strategy against internal targets. • Coordinated promotional execution across the team, from pricing uploads and retailer alignment to rebate tracking, and helped onboard new retail and marketplace partners. • Played a central role in launching Anker’s national flagship retail store, leading the merchandising and visual display planning, fixture and product layout, and overall store readiness right through to opening day. • Managed opening stock planning and replenishment for the store so the floor was fully ranged, priced and trade-ready at launch. • Ranstaff interviews and supported hiring decisions, helping build the retail team from the ground up. • Led staff onboarding and product training, setting the sales standards, product knowledge and customer experience expectations for the new store. Retail Marketing Coordinator Anker Innovations Jun 2024– Feb 2025 • Planned and ran retail marketing campaigns and activations across ANZ channels, supporting product launches and promotions with collateral and content. • Coordinated POS, displays and merchandising assets, managing agencies, suppliers and production timelines. • Delivered event activations and brand experiences, then reported back on performance to shape future activity. Territory Specialist Anker Innovations Apr 2024– Jun 2024 • Carried out in-store merchandising across major retail stores, keeping the brand consistent and rolling out new displays. • Built relationships with store teams to support sell-through and product visibility, and delivered staff training and product education. • Ranregular store audits and competitor analysis, feeding back insights the team could act on.
Sales Associate
arc'teryx
2023.11-2024.04
(6 months)
Consistently beat monthly sales targets and KPIs through strong product knowledge and a personalised approach, helping lift customer satisfaction scores by 20%. Used a deep knowledge of premium outdoor apparel and gear to give customers informed, tailored recommendations. Kept inventory accurate through regular cycle counts and stock monitoring, and reported on sales, stock and customer feedback.
Sales Associate
RIMOWA (LVMH)
2023.02-2023.11
(10 months)
Regularly hit and passed sales targets through tailored recommendations and proactive client engagement, building relationships that brought repeat business and referrals. Worked with the team to resolve client concerns and keep the shopping experience smooth and premium, using product knowledge to build loyalty. Kept visual merchandising on brand, liaised with the warehouse on stock transfers, and handled client and management correspondence professionally.