• Spearheaded digital marketing execution across 5 APAC markets (China, Korea, Japan, Taiwan, Hong Kong), managing a $20K portfolio and delivering 14% YoY growth through an integrated remote selling strategy encompassing paid media, social media, e-commerce, marketplace, seasonal offers and regional messaging platforms (WhatsApp,KakaoTalk, WeChat, Line) • Generated $4M in revenue by architecting a data-driven lead generation engine that delivered 200K+ qualified leads, increased sourcing efficiency by 50% via SAP/Salesforce analytics, and boosted Marketing-to-Sales conversion by 60% through optimized cross-functional workflows • Led major digital platform initiatives, including the successful migration of the corporate website from AEM to Contentful and the end-to-end marketing launch of the Hilti App across the region, driving user adoption and digital engagement

• Exceeded annual €450K sales target by managing 60 B2B accounts in construction sector • Developed "Jobsite Project" initiative that increased cross-trade collaboration revenue by 25% • Led 3 department-wide projects (Software Marketing, After-Market Services, Energy) that enhanced team productivity by 70%

• Carried out daily purchasing tasks in a team of 3 people using excel and SAP (Purchase request & order, RfP, RfQ) • Coordinated and monitored tenders between Business Units and Volkswagen Group Italy S.p.A. • Took part in the “E-procurement project” (to digitalize and centralize the Purchasing Office in the company)