Summary

Work experience

• Regional Sales Manager - West

  Beyond Snack

  2025.12-Current

  (6 months)

  Responsible for driving General trade & Institutions business in West India covering Madhya Pradesh, Chattisgarh, Rajasthan, Gujarat, Maharashtra, Goa.
• Sr Area Sales Manager

  3M

  2025.03-2025.11

  (9 months)

  Responsible for General trade S&D of CBG division of 3M India for Mumbai metropolitan region.
• Area Sales Manager

  Adani Wilmar Limited

  2024.09-2025.02

  (6 months)

  Managing annual GT business of 110 cr INR for Western Mumbai with team of on roll 6 ASE, 50 DSMs & 10 Channel partners. Responsible to drive GTM / Trade marketing initiatives in assigned geography. Responsible to drive people growth & capability building
• Area Sales Manager GT - ROM

  PepsiCo

  2023.03-2024.09

  (2 years)

  -Roles & Responsibilities - Heading Mumbai up-country and ROM business for PepsiCo Foods across channels GT, CNC, Eb2b in urban & rural Markets. Managing a team of 5 direct reportees (on roll) & 70 Indirect reportees
• Area Sales Incharge

  PepsiCo

  2022.04-2023.03

  (a year)

  -Roles & Responsibilities - Handling all the CNC channels - Metro , Granary (Udaan) for entire Mumbai Responsible for TT sales and distribution for Central Bombay. Turnaround the TTY in short span. Bagged monthly award for best SO & top in KPIs. Bagged best GTM champion award in MH & Goa Zone for 22-23
• Area Sales Incharge

  PepsiCo

  2021.06-2022.04

  (a year)

  -Roles & Responsibilities - Handling 2 Cr+ TT sales and distribution for entire Bhopal. Responsibile for CNC & Walmart - PO generation for the Bhopal TTY. Awards & Recognition. Bagged monthly awards for Best SO & Best KPIs MOM in 20-21 Bagged monthly awards for Best SO & Best KPIs MOM in 21-22
• Customer Executive

  PepsiCo

  2019.09-2021.05

  (2 years)

  -Roles & Responsibilities - • Handling MT Channels Walmart, Granary, Big Basket for entire Bhopal. • Responsible for Managing and stabilizing the distribution network. • Responsible for reviewing and managing channel partner`s ROI - Quaterly. • Handling an annual business of 24+ crores of Bhopal with an track record of YOY 20% growth. • Managing the team of 23 PSR`s and 1 SDP. • Responsible for delivering and developing the KPI`s - EDGE, ECO, Strike Rate, Scanning, TA, TLSD. • Responsible for driving GTM in assigned territory. • Liaison with Key Accounts visit them once in a month. • Liaison with Depot, Supply Chain, Logistics team for smooth supply which results into sales increment. • Leading the sales team keeping a high level of motivation & giving feedback with a view to build an aggressive and motivated sales management team. • Responsible for category wise growth, Channel wise growth, New product launches & penetration. • Analysis of competitor`s performance for identifying new opportunities by reviewing data and executing plans for strategic sales initiatives. • Responsible for appointing new distributor, Managing & Supervising Distribution network thru distributors. • Responsible for new launches and built an aggressive approach to develop its market share.
• Territory Sales Officer

  Unilever

  2018.06-2019.08

  (a year)

  -Roles & Responsibilities - • Worked across geographies, categories, divisions (FNB, Dets) • Handling an annual business of 35+ crores of Konkan zone with an track record of YOY growth. • Managing the team of 32 DSE and 8 distributors. • Liaison with Key Accounts visit them once in a month. • Liaison with Depot, Supply Chain, Logistics team for smooth supply which results into sales increment. • Lead the sales team keeping a high level of motivation & giving feedback with a view to build an aggressive and motivated sales management team. • Responsible for category wise growth, Channel wise growth, New product launches & penetration. • Analysis of competitor`s performance for identifying new opportunities and executing plans for strategic sales initiatives. • Responsible for appointing new distributor, Managing & Supervising Distribution network thru distributors. • Responsible for achieving Channel Volume, targets at monthly level. • Developed the existing channel by addition of new parties. • Successfully launched new pack of Kissan brand in territory and developed its market share.
• Territory Sales Incharge

  Amul (GCMMF)

  2017.06-2018.05

  (a year)

  -Roles & Responsibilities - • Managing the team of 36 distributors and 4 MFS stores of Mumbai Zone-2 • Managing Sales and Marketing Functions of General trade & MFS stores for Fresh product division. • Attending consumer complaints about fresh products. • Managing the 1st Leg transportation and cold chain. • Fund management of assigned distributors. • To achieve sales targets territory wise and product wise. • To ensure distribution process for the assigned territory, and achieve distribution parameters like retail penetration, visibility, etc by guiding salesman. • Management of sales promotion and other activities in coordination with distributor/agencies. • Appointment of distributors for distribution expansion/replacement as and when required. • Market Development, Sales increment, Channel Management, Competitor Analysis, Market Research.
• Management Trainee

  Anchor

  2016.05-2016.07

  (3 months)

  I am responsible for sales and converting non buyers into buyers by using sales technique, marketing strategy and convincing skills moreover i am giving order to channel partners and responsible for distribution of the product to point of sale. Role :- Market Development, Sales increment, Channel Management, Competitor Analysis, Market Research.
• Operations Management Trainee

  Pantaloons

  2015.12-2016.01

  (2 months)

  I am responsible for operations management of the store moreover increasing the sales of outlet by using strategic management,sales techniques & managerial skills and also have to see the warehouse management for the next season and have to forecast the sales and calculate the FMS. Roles :- Increment store sales, Sales Forecasting, Customer Service, Customer invitation

Educational experience

• Pune Institute of Business Management (PIBM)

  PGDM Marketing

  PGDM - Marketing
• Bhopal school of social sciences (BSSS)

  Bachelor of Commerce B.Com (Computers)

  B.com Computers

Languages