Revenue responsibility > EUR 6M and commercial steering across multiple global markets with continuous growth. Development and execution of go-to-market strategies, contract negotiations, budget planning and KPI-based performance control. Management of international key accounts, distributors, retail groups and specialized partners in lifestyle, creative, DIY and hardware channels. Optimization of cross-functional processes in collaboration with Operations, Logistics, Marketing, Finance and Backoffice. Trusted interface for senior management for international sales development. Market and competitive analysis, development of new business opportunities and strategic partnerships. Representation of the company through international travel and relationship management.

(part-time during studies) Co-founded and built early-stage influencer marketplace platform; responsible for acquisition of early adopters and first clients.

Full sales responsibility for mobile and stationary action-sports and event infrastructure. Management of international on-site projects and tender processes.

Since August 2025 P&L and commercial responsibility across global regions (EMEA, APAC, LATAM, Emerging Markets) with revenue ownership. Development and leadership of the global distribution architecture (pricing, partner structures, route-to-market), including Intercompany governance and cross-regional commercial frameworks. Strategic steering of international key accounts, distributors, and specialty retail partners across lifestyle, urban culture, DIY, art supply and hardware channels. Lead interface to senior management and ownership group for all matters related to Graffiti & Urban Art market development, global partner strategy, and competitive positioning. Management of complex transition setups (market shifts, partner changes, restructuring) with focus on stability, compliance, continuity and margin protection. Cross-functional leadership across Product, Marketing, Finance, Operations and Local Sales Offices; joint development of brand and portfolio strategies for global growth. Identification, evaluation and development of high-potential markets and partnership opportunities, including M&A-adjacent assessments, OEM/Private Label evaluations, and strategic brand alignments. Representation of the company in global markets through regular on-site visits, market intelligence work, and development of senior-level stakeholder relationships. Professional Experience