Pelasure
Zonal Sales Manager
HyderabadNationality India
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Summary
1. Results-proven professional with over 25 years of experience in Sales / Business Development / Marketing / Leadership positions in the FMCG sector. 2. Skilled in utilizing creative intellect & sharp planning skills to manage business operations & meet top-line & bottom-line objectives. 3. With an ability to trigger growth through implementing leadership initiatives in dynamic business environments, an expert at branding, conceptualizing & implementing cross-promotional ideas to create demand & profit. 4. Building a record of success in developing marketing campaigns, strategies & solutions that generated business growth. 5. Excellent trainer & mentor with expertise in analyzing business needs & translating them into executable outsourcing models. Well-versed in marketing & sales lifecycles; skilled negotiator & strategist. 6. Experienced manager skilled in leading direct reports as well as cross-functional teams, determining & documenting new product requirements & developing sales forecasts. 7. Key skills include analytical skills, negotiation skills, distributor management, team management, problem-solving, building up distribution networks from ground-up, launching new ideas & concepts from scratch & creating a sales breakthrough in difficult-to-crack areas.
Work experience
Zonal Sales Manager
Cothas Coffee Co2022.04-Current(4 years)Got Promoted as Zonal Sales ManagerRegional Sales Manager
Cothas Coffee Co2021.02-2022.06(a year)• Looked after 2 verticals of Cothas, B2C and Retail • Spearheaded opening of 4 retail stores in 6 months • Achieved 3x sales growthSenior Area Sales Manager
Aravind Laboratories2018.11-2021.01(2 years)• Successfully shown growth of 30% from the period I have taken over • Successfully appointed Super Stockist at Hyderabad for Telangana State • Successfully appointed 9 distributors who are separate from the Mainlines. • Was able to negotiate and introduce in large modern format storesArea Executive with experience of Trade Marketing and Distribution
ITC Limited2004.05-2017.11(14 years)• Successfully resulted in 100% growth in foods business in assigned territory • Successfully increased the growth rate from Rs 0.65 million to 2.2 million per month within a span of 2 years( 2004 to 2006) • Increased the distribution to 3800 outlets from 1500 outlets by increasing the manpower efficiency from 14 to 28 • Resulted in a turnover of 22.15 million which amount to 9% of the turnover of the branch by looking after tobacco business in upcountry markets like Mahabubnagar district, Medak district & RR district • Resulted in the growth of over 19% over last year sales(2006 to 2008) • Contributed 22% of the branch volume on Brand STAR • Contributed 18% of the Branch turnover and resulted in 52% growth over corresponding year for PCP business (2008 to 2010) • Resulted in 78% growth in Key Accounts Channel for my set of accounts (2010 to 2012) • Resulted in in 32% growth for the institutional Channel over last year .(2012 to 2013) • Entrusted to look after the tobacco business in core city of Hyderabad, having a turnover of 32.57 million which is about 11% of the turnover of the city • Continuous Gate Meetings, Training Workshops Importance of Relationship building for the outlets was given which was cascaded throughout the branch territory • Reverse selling model was initiated which was cascaded throughout the branch and south district • Job rotation Process was initiated in my territory which was implemented throughout the Branch territory. • Conversion of TLO s into perceived value article was initiated and was well received in the market and was operated in the entire branch territory. Show lessSALES EXECUTIVE
Monginis Foods Pvt. Ltd.2002.04-2004.04(2 years)• Successfully appointed 5 stockists in twin cities, covering 72 routes with a coverage of 2500 outlets • Successfully appointed a stockist for institutions like Super Market Chains • With meticulous efforts increased the business growth to 0.10 million from 0.05 millionSales Supervisor
Nutrine Confectionery Company Limited1994.08-2002.12(8 years)• Promoted as Sales Supervisor for Telangana region • Recipient of Hall of Fame Award for F-99 • Bagged the award for Best Sales Supervisor & Best Sales Representative for F-99 • Was awarded the Best Sales Representative for F-2000 from team members • Was declared Best Sales Supervisor for Andhra Pradesh • Successfully overachieved over 15% of the target • Successfully delivered 21% of growth over last year & overachieved the set target by 5% • With meticulous efforts, achieved an increased growth of 18% over last year Show less
Educational experience
Emperial Institute of Management Science and Research
Master of Business Administration - MBA, Marketing/Marketing Management, General
Languages
English
Hindi
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