Senior Marketing Manager with over 16 Years of Experience| Successfully Designing Marketing Plans for Mexico's Distribution Channels| Trade Marketing Manager | Shopper Marketing. Professional with a solid experience in marketing, trade marketing and sales, and over 16 years in the industry. My passion for growth and continuous learning has allowed me to acquire valuable knowledge and skills in creating and developing successful strategies in the consumer goods, entertainment and services sectors. One of my main strengths lies in my ability to lead teams and motivate professionals to exceed business goals. I firmly believe in the importance of strong leadership and the ability to inspire others to reach their full potential. My focus is on building strong relationships with clients, using effective communication skills and interpersonal skills to make meaningful connections. I believe in the importance of understanding and meeting customers' needs, resulting in lasting and successful relationships. My analytical skills and problem-solving skills have allowed me to perform effective strategic planning, accurate forecasting, financial and pricing modelling, project management, business development and brand strategies. I am able to identify growth opportunities and design strategies that drive business success. In addition, I have earned several academic degrees that support my professional experience. I am committed to my professional and personal growth, always looking for opportunities to expand my knowledge and skills. Beyond my extensive experience, I believe that continuous learning is essential to keep me updated in a constantly evolving business environment. Price Elasticity Branding Planning PPTO Control Launches Market Research Ad Campaign Development Agency Negotiation Media Planning FCST Construction Market Analysis Market Information Management (Nielsen and Iscam) Portfolio Definition Development of Plans by Channel/Client Development of Digital Strategies (ADS, SEO, SEM)