Work experience

• Brand Marketing Manager

  philips sound - tp vision

  2024.01-Current

  (3 years)

  – Adapted global strategies, messaging, and creative assets for 15+ local markets, working with in-market teams to ensure campaigns were locally relevant, on-brand, and commercially effective. – Led ratings and reviews strategy end-to-end, managing relationships with external partners, coordinating seeding programmes, and prioritising SKUs to drive product discoverability and conversion in the UK and across European markets. – Drove trade marketing activations and in-store display strategy across UK and European markets, briefing agencies, coordinating local production, and managing timelines for consistent brand execution. – Oversaw the Red Bull Wings for Life World Run partnership, managing communications, digital activations, influencer and media coordination, and live event coverage across EU markets. – Managed the global brand asset library across 15+ markets, overseeing migration to a new DAM system, auditing content, and ensuring regional teams had access to up-to-date localised materials. – Conducted consumer and market research to inform positioning and GTM strategy; reviewed and localised copy for DTC, product listings, and campaign materials across markets.
• Brand & Content Manager

  philips sound - tp vision

  2022.08-2024.01

  (a year)

  – Produced and localised 450+ e-commerce assets for global distribution, including product copy, images, and banners; revamped the online brand store driving 65% traffic growth and a 10% uplift in UK conversions. – Planned and executed integrated brand campaigns across digital and offline channels; coordinated content production with creative teams and agencies, managing timelines and quality control end-to-end. – Built cross-functional best practices and a shared knowledge platform for global, regional, and local teams; streamlined delivery workflows, improving on-time delivery for 80% of product lines.
• Marketing Intern

  philips sound - tp vision

  2022.02-2022.08

  (7 months)

  – Supported campaign execution and content creation across digital channels; contributed to asset management improvements and campaign tracking processes.

Educational experience

• University of Amsterdam

  – Brain & Cognition in Society · Consumer Behaviour focus

  2020.06-2021.07

  (a year)
• University of Barcelona

  Bachelor of Psychology

  2017.06-2021.06

  (4 years)

Languages