NUENGRUETHAI CARLSON

Business Development Senior Manager
FemaleReal estate project managerLive in ThailandNationality
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Work experience

  • Business Development Senior Manager

    JLL Thailand
    2025.07-Current(10 months)
    I will be responsible for leading and growing the sales function. This role is critical to driving top-line revenue growth, building strong client relationships, and expanding our market footprint in the commercial project and development segment. Key Responsibilities • Sales Strategy & Market Growth • Client Relationship Management • Revenue Ownership & Forecasting • Cross-Functional Collaboration • Market Intelligence & Brand Positioning
  • 总监

    JLL Thailand
    2022.11-Current(3 years)
  • Director

    JLL Thailand
    2024.09-2025.06(10 months)
    Achievements ➢ Developed and executed training program for frontline service team across managed commercial and residential projects. ➢ Appointed Champion for Front Line’s SOP creation project Key Responsibilities. • Identifying areas for improvement by collaborating with clients, the portfolio manager, and the Building Operation • Developing and implementing service excellence strategies across soft service lines • Create service excellence programs and conduct training sessions for both commercial and residential projects. • Visiting sites regularly to check standards, offers, and conduct audits.
  • Director

    Flexible Space Solutions Advisory
    2022.11-2024.08(2 years)
    Achievements ➢ Introduce Flex Space Solutions Service to Landlords and Developers for Bangkok Marke, a total of thirty projects, 40,000 Sqm. ➢ Successfully converted seven top-notch projects or 16,000 Sqm into signed NDAs state. Key Responsibilities. I will play a critical role in providing the Flexible Space business consultancy covering the End- To-End process, starting from Project Management, Sales & Marketing, Day-to-Day Operation, and Community Management to meet occupancy and financial KPIs. My key responsibilities included. • Collaborating with APAC Flex Solutions Lead to build and refine the JLL Flex business proposal offerings to Landlords. • Developing new business relationships with Landlords and seeking new opportunities for JLL Flexible Space business growth • Delivering the JLL Flexible space operational platform and aiming to positively contribute to clients' brand expectations following JLL 's standards. • Maintaining key partner relationships with internal business lines in JLL Thailand (PDS, PAM, PSG, JLLT.OLA) and external partners (Accor, Cannon etc.).
  • General Manager

    Antares Serviced
    2020.01-2023.10(4 years)
  • Office Leasing Advisory

    JLL Thailand
    2021.11-2022.10(a year)
    Position: Senior Sales Manager Achievement ➢ Successfully assisted Sony Music Thailand, Macquarie Thailand, and Docquity Southeast Asia’s largest Community of Doctor in securing new office spaces in Bangkok. Key Responsibilities: • Plan and implement sales strategies to achieve the annual target. • Manage leasing inquiries for both potential and existing clients from the domestic market. • Facilitate the leasing transaction between a tenant and a landlord; conduct property inspections, negotiate lease terms with landlords, secure the potential space on favorable terms, review lease agreements, and coordinate hand-over processes. • Support general local market advisory needs associated with the Transaction Management Team
  • Business Service Manager

    CBRE (GWS) Thailand
    2020.02-2021.07(a year)
    Department: Facilities Management Achievements ➢ Successfully managed and delivered high-quality customer service. ➢ experience to clients, consistent with agreed Service Level Agreements (SLAs). ➢ Secured a new account with a global leader in sportswear. ➢ Executed comprehensive due diligence for an enterprise client in global coating manufacturing. ➢ Completed Level 2 of the CBRE APAC Facilities Management Core Certificate Course. Key Responsibilities • Supervised the day-to-day operation of Soft-Services (Cleaning services, Meeting Room Management, Workplace Management, Canteen management, and Event support management). Covering a total managing area of 20,000 Sqm. • Ensure quality customer service experience is delivered to the client and is aligned with a service level agreement. • Reviewed and improved organizational effectiveness by developing processes, work instruction, and operation guidelines. • Overseeing and establishing an initiative-taking employee to improve staff competency by coaching the skills that fit the work culture. • Managed the budget of the soft service to achieve the financial KPIs. • Represented CBRE GWS Head Office to engage on-site staff to participate in company events and to complete mandatory activities on time.
  • General Manager

    Antares Serviced-Offices
    2015.01-2020.01(5 years)
    Achievements As the General Manager, I served as the primary strategic business leader of Antares Serviced Offices. During my tenure I demonstrated strong strategic leadership, driving business expansion and financial success. ➢ Successfully the service-office business grew by 60%. ➢ Expanded the premise space from 1,000 Sqm. to 3,000 Sqm., effectively accommodating. the company's growth. ➢ Managed client portfolios, starting from zero, and growing them to two hundred accounts. ➢ Achieved an average annual growth of 38% in gross profit. ➢ Effectively fostered client relationships, ensuring satisfaction and long-term. partnerships. Key Responsibilities Business Management • Projected and managed P&L; Analyzed and controlled the business performance, ensuring that the company achieved key financial targets (REV, COST, EBITDA,EBIT) • Identified business opportunities for business expansion growth to the CEO and investor. • Developed business strategic plans and optimized productivity throughout the process. • Created measurable goals and evaluations to drive business and employee success. Sales and Marketing Management • Set sales targets, implement sales tactics, and generate revenue from new tenants by taking initiative-taking activities, Cold calls, Networking, Referral programs, and online marketing. • We successfully embraced customer engagement to increase revenue from contract renewal. • Developed marketing strategies and managed market communication through both social media channels and traditional marketing channels to build brand awareness and drive demand for Antares Serviced Offices • Conducted competitor benchmarking analysis and developed pricing framework and principle. Workplace and Operation Management • Ensured employee and tenant happiness with their work environment by providing 5-star service, especially office operations and maintenance. • Space planning, including seating rearrangements to ensure tenants experienced highly desirable. • Oversee the overall cleanliness, safety program, organization, office maintenance,and delegation to the team. • Provided simple and friendly user technology to make our tenants work more efficiently in Antares Serviced Offices • Managed vendors, including identified cost-saving opportunities. • Initiated with all work instructions and operation guidelines. • Prepared all required legal notices and coordinated legal action, as necessary. Landlord to Tenant Relationship Management • Oversee a day-to-day activity to maintain good tenant relations and improve a better relationship, ranging from face-to-face interaction, internal communication, and workflow management to ensure Tenant’s satisfaction is achieved. • Conducted monthly meetings and communicated regularly on all issues with the Landlord to maintain a harmonious relationship. People Management • Supervised and managed team members, a total of seven full-time employees, and two outsourcing. • Managed hiring process and conducted new employee orientation. • Improved staff competency by coaching and providing training classes that fit with Antares working culture. • Conducted compensation, benefit, and salary structure alignment with Finance's strategy.
  • Business Development Manager

    Regus
    2013.10-2014.12(a year)
    Achievements Within the first 15 months, I achieved a 100% occupancy rate, and I exceeded the annual sales target while working under limited sales tools and support. As a result, the company promoted me to be the General Manager in November 2015 Key Responsibilities. • Seek new opportunities for business expansion and growth by developing new business relationships with prospective clients and property agents. • Generated the revenue from all products (Fixed-Office Service Leasing, VirtualOffice, Meeting Room Rental, Hot Desk, Business Common Area) through the recent sales, expansion, and renewal. • Utilized sales and marketing strategies both online and offline to meet sales targets. • Consistently perform sales activities: Calls, Meetings, Network events. • Met the sale targets, profit, and occupancy. • Maintained a professional and high-quality after-sale service. • Inspected and benchmarked the value of the other player in the market on bi-annual W O RK EX PE RIEN C ES
  • Area Sales Manager

    Antares Serviced-Offices
    2013.02-2013.09(8 months)
    Key responsibilities. • Generated revenue by using approved marketing channels to achieve sales targets. • Conducted regular presentations aimed at property agents and third-party. • Consistently produced referral business from a local account, partnership, and neighboring company across all services and the entire Regus network. • Drove the conversion of all products following the sales' s KPI.
  • Franchise Business Consultant

    adidas Thailan在
    2011.01-2012.12(2 years)
    Achievements ➢ Increased 10% growth of the pre-order per account. ➢ Increased 20% growth of sell-through per account. ➢ Participated in franchise business expansion into Myanmar. Key responsibilities. • Participated in the Development of Franchise strategies designed to build the adidas brand in the tourist area in Thailand. • Executed Franchise distribution and merchandising plans. • Managed and ensured Franchised stores complied with Adidas strategies. • Supported and provided consultants closely to Franchisees at all levels, such as. ✓ Analyzed and assessed business gaps and opportunities for the Franchisee. ✓ Ensured that franchise staff understood product flow and product selling points. ✓ Developed Franchises stores to reach Adidas retail standard. ✓ Executed and oversaw the Franchise's pre-order sales program, including. forecast preparation and communication with the Franchise Manager. • Coordinated effectively with Marketing, Logistics, and Customer Service. • Identified opportunities based on sell-through numbers and general market feedback from store visits. W O RK EX PE RIEN C ES
  • Business Development-Corporate Sales

    adidas Thailand
    2008.10-2012.12(4 years)
  • Business Development

    Lotus Valley Golf Resort
    2008.10-2010.12(2 years)
    Achievements ➢ Generated the highest corporate net sales in SEA in 2010 through the World Cup 2010 sales campaign. ➢ Created strong relationships in both multinational corporations and local partnerships. ➢ Developed and implemented the concrete WI for the Taylor-mad order. Key responsibilities. • Seek new opportunities for business expansion and growth by developing new business relationships with corporate clients, including maintaining relationships with all stakeholders. • Implemented the B2B local strategic approach in line with adidas global guidelines. • Initiated the business presentations and reached out to new prospect client to pitches outlining the benefits of adidas products to their company. • Understanding the client requirements, customized solutions provided as their needs to generate revenue from the B2B market. • Work closely with all departments such as Financial, Product, Planning, Sourcing, Warehouse, and Logistics. • Collaborated effectively with the Country Manager and Brand Communication Manager to ensure maximum brand visibility in the B2B market.
  • Sales and Marketing Associate

    CB Richard Ellis
    2007.07-2008.09(a year)
    Key responsibilities. • Generated new sales from Individual Membership and Corporate Membership. • Assisted Marketing Manager to explore brand-building opportunities to create marketing campaigns and organize activities. • Proactively met all potential clients aimed at international enterprises, government, travel- agents, and local companies. • Managed supplies to ensure merchandising activities aligned with sales and marketing.
  • Residential Sales Representative

    Villeroy & Boch (Thailand) Co.,Ltd
    2006.06-2007.06(a year)
    Key responsibilities. • Coordinate property inspections, provide customers with information on Residential Project • Present current on-going promotions and support to explain payment methods to customers. • Track and follow up on all customers' statuses from first contact until the transfer process is completed via face-to-face meeting and phone. • Keep good relationship with customers for potential referral or new business. W O RK EX PE RIEN C ES
  • Project Sales

    SCB Bank
    2004.08-2006.05(2 years)
    Key responsibilities. • Generated sales from new project, identified new opportunities from Interior Designer Companies and local Property Developers • Created a biding proposal to win the new project. • Collaborated with financial, on-site technician and logistic team to ensure sales achieved as planned and all problems were solved.
  • Bank Teller

    SCB Bank
    2002.06-2004.07(2 years)
    Key responsibilities. • Help customers complete financial transactions, including bank deposits, withdrawals, wire transfers, and foreign currency exchanges. • Answers customer questions and provides information about the bank services, including. credit cards, insurances, new bank accounts. W O RK EX PE RIEN C ES

Educational experience

  • Rangsit University

    MBA
    2008.05-2013.06(5 years)
  • Rajamangkala University of Tehchnology

    communication
    1998.06-2002.03(4 years)
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