Led national go-to-market strategy across Australia & NZ for one of the world's top 3 PV inverter manufacturers, driving brand awareness, demand generation, and revenue growth. • Planned and executed integrated marketing campaigns across paid digital, PR, trade events, and distributor co-marketing — increasing brand visibility across key industry channels. • Managed end-to-end campaign execution for product launches and sales enablement initiatives, directly supporting distributor engagement and sales pipeline acceleration. • Built and scaled social media presence through data-driven content strategies, improving reach, engagement, and follower growth across LinkedIn, Instagram, and YouTube. • Developed and executed B2B content marketing strategies, including thought-leadership, case studies, and KOL partnerships, to drive inbound demand. • Managed agency relationships and creative delivery, ensuring brand consistency and performance across all marketing touchpoints. • Served as the primary marketing partner for Australian distributors, running co-marketing programs and joint campaigns to strengthen channel performance. • Leveraged GA4 and custom dashboards to track campaign performance, optimise ROI, and deliver data-driven insights to senior leadership. • Collaborated with global brand and regional sales teams to align local market execution with overarching commercial targets and brand strategy.

职位:Middle East ▪ Developed and owned annual marketing plans across ANZ, SEA, MENA & India, ensuring alignment with global brand strategy and regional commercial objectives. ▪ Managed global paid media across Meta, LinkedIn, and Google for 60+ countries, driving measurable pipeline contribution and brand growth at scale. ▪ Built and optimised Salesforce Pardot marketing automation — including lifecycle email flows, lead nurture sequences, and CRM integration — improving lead quality and conversion rates. ▪ Executed end-to-end digital campaigns across social, search, display, and email; owned social publishing calendar across LinkedIn, Instagram, and Facebook. ▪ Created high-performing copywriting and localised content for social media, web, email campaigns, and case studies across four regions. ▪ Managed multi-market marketing budget across 60+ countries, monitoring monthly expenditure and ensuring adherence to annual approved spend. ▪ Oversaw agency and supplier relationships, managing creative delivery, event logistics, exhibition booth design, and on-site execution. ▪ Built KPI dashboards and board-level reporting frameworks to track brand performance — reported monthly to the executive team and board of directors. ▪ Delivered HubSpot CRM integration and seamless lead handover processes to local sales teams, ensuring full-funnel accountability. Results: ️ Delivered 15,000+ marketing-qualified leads at a 14% conversion rate across global campaigns. ️ Grew website traffic 140%+, social following 50%+, and time on site 20% through integrated content and digital strategies. ️ Created and implemented a brand tracking methodology adopted globally and reported monthly to the board.

Led end-to-end digital marketing strategy for the Enterprise & Government segment at Australia's second-largest telco, with full accountability for brand, campaigns, and pipeline growth. • Designed and implemented Salesforce Pardot lifecycle automations, email nurture sequences, and audience segmentation strategies to improve lead quality and conversion. • Developed and executed B2B digital marketing plans in collaboration with senior stakeholders, aligning digital investment with commercial KPIs and business outcomes. • Leveraged SEO and SEM strategies to drive organic demand generation, improve search visibility, and reduce cost-per-lead over time. • Built real-time reporting dashboards using GA4 and Google Data Studio; delivered actionable performance insights to senior leadership and cross- functional teams. • Evaluated and implemented emerging marketing technologies, providing strategic recommendations for adoption across the business. Results: ️ Drove a 30% increase in website traffic through a multi-channel digital strategy, directly contributing to sales funnel lead volume growth. ️ Grew organic search traffic by 20% through a structured SEO strategy, reducing dependency on paid acquisition channels. ️ Rescued and delivered a critical website migration project — independently onboarded a replacement agency, coordinated the internal development team, and managed all stakeholder communications to deliver on time and within scope.

Sydney, Australia • Led performance marketing, eCommerce growth, CRM strategy, and agency management with full P&L accountability for marketing ROI. • Managed strategic eCommerce partnerships with Amazon and eBay — overseeing ad spend, pricing strategy, product positioning, and sales optimisation across both platforms. • Planned and executed Google Ads, SEO, and keyword targeting strategies to optimise product visibility, improve customer journey, and maximise conversions. • Managed the B2C CRM database and executed data-driven lifecycle marketing campaigns to drive demand through targeted channels and customer segments. • Conducted A/B testing and conversion rate optimisation (CRO) experiments across digital channels to improve performance and identify winning strategies. • Managed agency relationships, marketing budgets, and supply chain coordination, ensuring efficient spend and timely campaign delivery. • Optimised consumer website UX and SEO to increase organic traffic, improve engagement, and drive conversion growth. • Produced detailed marketing KPI reports on conversion rates, website traffic, paid media performance, and social engagement for the Marketing Director and leadership team. Results: ️ 137% increase in e-sales in 2020 by designing and executing a comprehensive eCommerce marketing strategy with Amazon and eBay. ️ Built a community of 75,000+ registered users (target: 60,000) through a crisis-response social media retargeting and promotions campaign. ️ Launched TECH4ALL: StorySign campaign — an AI-powered brand storytelling initiative that improved brand sentiment and drove significant engagement during a period of political and reputational headwinds. ️ Grew organic website traffic through a combined SEO strategy and UX improvements, reducing reliance on paid acquisition. 职位:Marketing Coordinator June 2018 - February 2019 (9 months) Sydney, Australia • Managed Huawei's global social media channels using Adobe Experience Manager and Adobe Campaign, maintaining brand consistency across all platforms. • Executed email marketing campaigns using Mailchimp, producing weekly and monthly performance reports and marketing dashboards for leadership review. • Managed social media publishing calendars and supported integrated marketing activities across APAC product launches. • Created and maintained marketing performance dashboards tracking social engagement, email open rates, and campaign KPIs. Results: ️ Grew social media engagement rate by 30% in 3 months by establishing a structured content strategy and automated publishing calendar. ️ Strategised, implemented, and optimised Google Ads campaigns to deliver projected ROI across consumer product lines.

New South Wales, Australia ▪ Contribute in the implementation of marketing strategies. ▪ Support the entire marketing team in overseeing the department’s operations. ▪ Organize and attend marketing activities or events to raise brand awareness. ▪ Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.) ▪ Prepare content for the publication of marketing material and oversee distribution. ▪ Conduct market research to identify opportunities for promotion and growth. ▪ Collaborate with managers in preparing budgets and monitoring expenses.

Mumbai ▪ Work with the on-site Social Media Manager to create and implement campaigns. ▪ Develop content calendars on a weekly and monthly basis for company brands. ▪ Monitor analytics with the social media team to identify viable ideas. ▪ Create engaging blog and social media content. ▪ Assist in the general distribution of press releases and media alerts. ▪ Provide support to our marketing team at live and online events. ▪ Monitor postings to ensure the brand message is constant from the terminology used to images posted. ▪ Aid in the daily aspects of promoting the businesses campaigns. ▪ Assist in implementing plans to increase followers on popular social media websites such as Twitter, Pinterest, Facebook, YouTube and LinkedIn. ▪ Assist in the growth of the brand by raising awareness through various social media platforms. Reporting: Head of Social media