(9 years 1 month) Joined the in-house communications team as a Senior PR Manager focused on establishing and managing consumer lifestyle initiatives. Responsible for expanding brand awareness of all Anker consumer technology products, establishing media relations programs for Anker's five brands and broadening media coverage by securing placements in consumer outlets where they had previously not appeared in before.

Served as an Associate Vice President in the entertainment group at Rubenstein Communications where I worked with clients that include BMW, Tribeca Film Festival, Hearst Corp., Code.org, Videobomb app and Mtime Entertainment.

Freelanced for previous client, TOSY Robotics and consulted with PR agencies SutherlandGold and Cutler PR where I worked with clients including Trivia Crack, Zoosk, Klout, Apartment List.

(3 years 1 month) Served as an integral part of the agency's consumer group where I managing a variety of client accounts. I led the consumer lifestyle initiatives on the Samsung Mobile team and managed other clents such as Vimeo, Sony Music Digital, Starz Digital, Discovery Bay Games and TOSY Robotics. Additional priorities included media relations outreach, assisting in media relations for other agency clients, mentoring and supervising junior staff members, budgeting client monthly retainers and contributing to new business opportunities by suggesting PR strategies and efforts for RFPs and presenting proposed ideas to potential clients. Since media relations was a priority for all clients, I communicated daily with top-tier media to share new products, services or apps for reviews, provide various topical pitch ideas to relevant reporters and offer experts for profiles or trends pieces. Secured placements in The Wall Street Journal, The New York Times, USA Today, Maxim, Esquire, Complex, Marie Claire, Cosmopolitan, O, The Oprah Magazine, Working Mother, Time Out New York, Mashable, Engadget, Gizmodo, VentureBeat, MTV.com, SpikeTV, E! News, EXTRA and many more! I've successfully managed, executed and participated in several media events including: - Vimeo Music Store Launch event at the Ace Hotel - TOSY Robotics launch event campaign at CES 2012 with A-List celebrity, Justin Bieber - Discovery Bay Games "Holiday in July Media Preview" event to launch the Atari Arcade and other iPad "appcessories" - Samsung Galaxy Note II smartphone launch with close to 600 media in attendance and launch party event with consumers and media with special concert by Kanye West - Samsung GalaxyS4and Best Buy "Samsung Experience Shop" celebration event featuring Bruno Mars with 400 media in attendance - Samsung Galaxy S III smartphone launch with about 300 media in attendance and an evening launch party with celebrity, Ashley Greene from Twilight - more!

Clients: Demand Media, eHow.com and Tyra Banks site, typeF.com, Sega and the CMT Music Awards - Managed day-to-day relations with clients and all accompanying activities - Managed junior staff team members, assigned tasks and oversaw all key projects - Developed in-depth strategic public relations plans and presented to top executives at Demand Media - Planned and executed all elements of media events including the launch of Rachael Ray's partnership and new food channel on eHow.com; the private event included scheduling one-on-one media briefings between Rachael Ray and top entertainment and tech media - Worked purely on securing media relations opportunities for new Sega games, CMT Music Awards and the brand new CMT Music Awards apps

Clients: Skype Consumer; Skype for Business; Nero Software; hyperlocal online advertising platform, MaxPoint; assisted with media relations for Netflix - A member of the technology and emerging media team - Conducted media outreach for additional technology accounts including Netflix and CafePress. - Secured media placements for clients in both traditional and online media. - Managed account coordinators and interns and delegated and reviewed and provided feedback on tasks assigned. - Participated in desk side media tours for product launches for New York and San Francisco. - Schedule pre-brief NDA meetings with top-tiered media to inform them of Skype or Nero news prior to announcement dates. - Involved with planning for upcoming CES 2012 show for Skype. - Crafted blog posts for the Skype's The Big Blog as well as Skype partner company profiles for blog. - Other responsibilities include: Submitted speaking opportunities for Skype and Nero executives, drafting and/or editing press releases; crafting targeted pitch letters, and researching media contacts using Cision.

(2 years 5 months) Clients: Samsung Digital Imaging; Full HD Streaming Movie Service, XStreamHD; Smartparts Digital Picture Frames; Audio Bone Headphones; specialty toy store, International Playthings; and consulting firm Kepner- Tregoe. - Managed and served as the primary contact for several accounts - Managed account team, formulated strategy, delegated tasks to team members as appropriate. - Secured placements for all clients in top national print and broadcast outlets, tech publications, trade magazines, online media and blogs. - Managed media outreach, press appointments and executive interviews for clients at tradeshows (CES, Toy Fair, PMA, etc). - Was the driving force behind creating and implementing social media programs for clients such as Samsung launching the Samsung Digital Imaging product pages on Facebook and Twitter; helped to create and utilized YouTube videos to highlight new product features when corresponding with media for Samsung and International Playthings. - Coordinated and managed several press events (i.e. International PlaythingsMedia Preview Day) to introduce new products to media. - Other responsibilities included: Drafting and/or proofreading press releases, crafting targeted pitch letters, mentoring account coordinators teaching them to build targeted media lists and editorial calendars utilizing Vocus, and submitting clients for speaking opportunities at relevant events.

(1 year 1 month) Clients: Full HD streaming movie service, XStreamHD; online streaming music service, Jango.com; mobile security app, SMobile Systems; and the Revelation Generation Music Festival featuring bands such as MXPX, Reliant K, Nick Carter (of the Backstreet Boys) and Sixpence None the Richer - Primary contact for both consumer and enterprise technology accounts. This consisted of having direct communication and relationships with clients, providing clients with status reports and managing expenses for each account. - Secured media placements for all clients in national outlets, top tech publications, trade publications, online media and blogs. - Involved in event planning for several clients including coordinating a press conference at CES 2008 in Las Vegas with celebrity, Michael Douglas, to announce the XStreamHD consumer product as well as coordinated the press conferences for all bands playing at the Revelation Generation music festival which drew over 20,000 people. Managed all media attendance to press conference as well as coordinated all press meetings. - Other responsibilities included: Drafting press releases, crafting targeted pitch letters, utilizing Cision to build targeted media lists as well as to research upcoming editorial calendar opportunities, researching specific industry awards and submitting clients for consideration, managing all media surrounding client tradeshows as well as coordinated meetings at the different events.