Work experience

• Travel Trade Senior Marketing Manager

  Aviareps Malaysia

  2024.01-Current

  (2 years)

  AVIAREPS is a global outsourced sales, marketing, and representation partner for the tourism industry. It helps airlines, tourism boards, hotels, and attractions expand into new markets without needing their own local offices. By combining market expertise, travel trade connections, and integrated marketing, AVIAREPS builds brand awareness, develops distribution channels, and drives actual bookings and visitor traffic. Its strength lies in linking global travel brands with local consumers and partners through a single, results-driven platform. In short, AVIAREPS acts as a commercial growth engine, turning international tourism brands into successful players in local markets. Scope of work: - Lead Malaysia market representation for The Bicester Collection, ensuring consistent premium brand positioning and alignment with global strategy. Drive strategic partnerships with travel agencies, tour operators, airlines, financial segments and corporate clients to increase outbound traffic to European shopping villages. Established relationships with key outbound travel agents, wholesalers, and FIT specialists that can drive immediate business impact within Malaysia. Plan and execute integrated marketing campaigns with strong ROI focus, directly contributing to visitor growth and revenue performance. Develop and expand high-value collaborations (trade, MICE, corporate accounts) to unlock new business opportunities and market segments. Experience in developing market strategies, annual plans, and go-to-market approaches for different destinations/products. Own end-to-end campaign management, including localisation of global initiatives to suit Malaysia market dynamics. Lead organisation of key events, trade shows, roadshows, and FAM trips to drive engagement, partner education, and conversion. Deliver market intelligence and performance reports, providing actionable insights on travel trends, competitor activity, and customer behaviour Deep understanding of Malaysia outbound travel trends, with ability to translate insights into actionable campaigns, particularly to Europe destinations. Act as primary liaison between client and AVIAREPS, ensuring seamless coordination across stakeholders. Accountable for KPIs including partner performance, campaign ROI, and overall Malaysia market growth contribution. Experience managing teams, agencies, and partners while ensuring smooth execution across functions. Strong in pitching, negotiation, and public speaking, with the ability to influence both clients and trade partners. Lead regional travel trade marketing initiatives across Malaysia and Singapore, representing The Bicester Collection to drive growth and engagement. Lead regional trade activation efforts, including product launches, agent trainings, and experiential campaigns, representing The Bicester Collection. ADDITIONAL ACTIVITIES 1. MCA Chinese Public speaking Club A non-profit organization that focus on Stage Performance (Emcee), Presentation & Communication Skills, Training and Event planning. i. Year 2010 - Member of Chinese Public Speaking Club. o Learning and has been trained as an emcee in the event. ii. Year 2011 - Committee of the Club o Organize event and addition activities for all the members on top of the existing program. o Sharing and guide the new members the way to improve the communication skill. iii. Year 2012 - Team Leader (In charge of the HQ public speaking club). o Provided instruction and direction for 16 committees to achieve the target and the goal of the year. o Implemented use of new program in the organization to help the members in progress. o Successfully organize a stage performance for 17 new members within minimum budget on 3 November 2012 at SJK (C) Kwong Hon with 300 audiences.
• Senior Sales Manager

  Miki Travel (M) Sdn Bhd

  2022.12-2024.01

  (a year)

  Miki Travel was established in 1967 with the Head Office in London as a specialized Europe Incoming Operator. Over the years, with our dedicated people, global network and advanced technology, make us now recognized as a leading global travel service provider. With a wealth of experience and expertise in providing a full range of travel products, we supply our travel agent partners across Asia with tailor-made and package tours, MICE services in a host of worldwide destinations. We work successfully in markets worldwide providing a full range of travel products, custom-made itineraries, and destination management consultant services. In the past 50 years, we have established strong, lasting relationships with multiple suppliers and business partners helping us obtain the best possible rates and superb support for tours. Throughout, we have adapted to changes, responding to market demands by developing our staff and adopting advanced technologies and we continue doing so, such as by introducing virtual and hybrid event solutions and representative services. Clients depend on us for our integrity, cost-effectiveness, and reliability, along with our focus on security and safety in uncertain times. Crucially, we work to build strong long-term partnerships with our suppliers and clients. Scope of work: - Develop and implement a comprehensive sales strategy to achieve revenue targets and maximize market penetration. Identify new market opportunities and emerging trends in the travel industry. Ensure effective execution of the sales process, from lead generation to closing deals. Monitor progress toward sales targets and take proactive measures to address any shortfalls. Leading the team of sales & operation and nurture an environment where they can excel through encouragement and empowerment. Provide coaching, mentoring, and ongoing training to team members. Monitor individual and team performance and implement corrective actions when necessary. Cultivate and maintain strong relationships with key clients, partners, and industry stakeholders. Understand client needs and tailor solutions to meet their specific requirements. Address client concerns and ensure high levels of customer satisfaction. Personally engage in strategic sales activities, including negotiations and high-value client interactions. Work closely with marketing, operations, and other departments to ensure alignment and effective execution of sales strategies. Prepare regular sales reports, forecasts, and performance metrics for management review. Compile and analyse sales data to generate reports and insights for management. Supporting any other ad-hoc tasks assigned by the Management from time to time included local event organized by Miki Rep. Works closely with others in the organization in support of Miki Asia, global and regional strategies.
• Account Manager (MICE)

  KUONI Global Travel Services

  2017.08-2022.11

  (5 years)

  Kuoni Global Travel Services provides bespoke packaged tours for leisure and incentive groups. We partner with retail and wholesale travel agents worldwide to create itineraries, reserve product inventory, provide ground support, and work behind the scenes to manage every part of a tour from hotel and restaurant bookings to sightseeing and guides. We excel in giving group travelers from over 50 countries a great taste of European and worldwide destinations. We also curate unique and creative meetings, events, incentives and congresses/conventions for clients in Europe and North America, trading under the Kuoni Destination Management, Kuoni Congress, and Conference & Touring brands. Kuoni Destination Management Europe and Conference & Touring also provide a full range of ground handling services for many of the world’s leading ocean and river cruise lines. Scope of work:- To proactively build existing business and generate new business opportunities. To passionately provide customer service through good rapport and relationships including understanding and qualifying of requirements, issue resolutions and support. Provide high level of customer services and satisfaction, to retain customers and build tenured relationships with customers. Takes ownership of my own sales targets and plan. Provides sales forecasts, plans and ensures the delivery of the targets and plans. To respond efficiently to enquiries with appropriate information about the company and its products and service offerings. Handles customer price and business negotiations in close cooperation with others. Work closely with inter-department college as well as the colleague/ supplies in overseas. Multi-tasker, supporting projects and operations across the division.
• Assist Sales Manager – Outbound

  BMC Travel Sdn Bhd

  2014.01-2017.05

  (3 years)

  Provide information to clients concerning local, interstate and international tours, travel routes, accommodation, local customs, fares, and travel regulations. Discuss client requirements and advise on suitable options & travel planning within the budget. Work closely internally (Operation team) and externally (overseas agent) to create attractive tour itinerary and event to meet clients’ needs. Prepare marketing planning, proposal, business & sales related documentation. Meeting with company decision maker Prepare and deliver sales presentation to new and existing clients. Maintain assigned account while developing new account. Liaise & maintain good relationship with suppliers (e.g.: Hotel / Airlines/ Event Company). Attending marketing & sales event. Prepare quotation & tender documents. Travelling with corporate clients for inspection trip (domestic/overseas). Achieve annual sales target. Work as event host, runner and coordinator.
• Senior Client Service Executive (Singapore)

  iFAST Service Centre Sdn Bhd

  2010.10-2013.12

  (3 years)

  iFAST Financial Pte Ltd is Singapore's leading investment transaction platform, servicing more than 40 financial adviser firms and financial institutions and over 2000 financial adviser representatives. As of 31st December 2011, iFAST administers over S$3 billion (US$2.4 billion) in assets. In Singapore, it holds both the Capital Markets Services (CMS) and Financial Adviser (FA) licenses that were issued by the Monetary Authority of Singapore (MAS). While in Hong Kong, iFAST was issued both Type 1 and Type 4 licenses by Securities and Future Commission (SFC) which authorizes iFAST to deal and provide investment advice respectively. iFAST Financial Pte Ltd is a wholly-owned subsidiary of iFAST Corporation Pte Ltd. iFAST Corporation has two corporate shareholders, amongst other individual shareholders. They are SPH AsiaOne Ltd, the Internet arm of Singapore Press Holdings, Singapore's largest media group, and DMG & Partners Securities Pte Ltd (51% owned by OSK Investment Bank of Malaysia and 49%owned by Deutsche Bank). Assisting financial advisors and clients in business related enquiries either via verbal communication or via email. Handling transactional issues or difficulties encountered by clients either via verbal communication or via email. Responding to clients’ dissatisfaction in business related issues and providing solution to resolve their issues. Assisting clients and advisors in the Verve Technology and Adviser Matrix software related issues via emails or calls. Assisting clients in Pensions accounts and issues via emails or calls. Handling IGP (Investment platform for Accredited Investor) advisers and client’s enquiries and feedback on the platform, transaction and operational related enquiries, funds information, feedback and comments etc via verbal communication or via email. Handling complaint cases Provide training to the new staffs and testing on new service and processes. Liaise with internal department for daily updated information and ad hoc cases Company event and retreat committee. Coordinate schedule and monitor team workload. Preparing report for client service activities on monthly basis. Provide guidance and solutions to team members and colleagues in tackling problems or in trying to seize business opportunities. Undertakes special assignment, ad-hoc functions and related duties as required by superior. Communicate with related department to ensure information accuracy.
• Operation Executive

  WEDC Sdn Bhd (Wanita MCA)

  2010.01-2010.09

  (9 months)

  Women Entrepreneurs Development Center is to focus on empowering women with career and financial skills. This is a non-profit organization to create new growth sectors for women, and also to create business opportunities for women SMEs (small-and-medium enterprises) in areas such as IT, biotechnology, trade and the service industry. 1. Event Coordinator 2. Banking/ Finance / Billing / Invoices 3. Advertising / Publishing 4. Administration 5. Meeting report
• Sales Support Officer

  BMC Travel Sdn Bhd

  2008.03-2010.04

  (2 years)

  BMC Travel is a travel company that leading specialized tour operators and destination management companies in Malaysia and South East Asia. There operate both inbound and outbound operations, and events management. BMC Travel offer a complete range of travel and inbound / outbound tour related products and services including destination managements, events, transfer, leisure to special interest group tours, hotel accommodations and convention services. With offices in Kuala Lumpur and throughout South East Asia, BMC Travel experienced and dedicated team has extensive knowledge and offers full destination and event management services to organizations located domestically and internationally. From modest beginnings in 1979, BMC Travel has grown into a leading travel agency, renowned for its professionalism in handling business and incentive travels for both individuals and groups. Today, BMC Travel have emerged as one of the industry’s leaders in destination management services. 1. Follow up billing/invoices and payment 2. Follow up all the administrative work / additional request from the clients. 3. Liaise with corporate client to arrange their requirement. 4. Introduce and promote company product with provided services. 5. Involve in some event arrangement. e.g. Gala dinner, conference, meeting and Incentive. 6. QCC production 7. Apply International Visa. 8. Establish and maintain good relationship with clients. 9. Liaise and bargain with supplier to get some quality goods and product with the competitive price. 10. Multi-tasking in the company

Educational experience

• Diploma In Hospitality Management (Tourism) With Merit

Languages