On behalf of USAID BerIKAN, developed an audience analysis for the Ministry of Maritime Affairs and Fisheries through social media listening, online interviews, audience surveys, and FGDs with fishing communities across 8 provinces to review the performance of existing communication efforts, identify communication gaps, identify relevant communication touchpoints, and develop target audience personas to recommend strategic communication actions

Across five campaigns in 2021 in both traditional and digital channels, disrupted the pure sterilized milk category by repositioning Bear Brand beyond functional benefits, achieving the brand's highest-ever penetration and 26.8% consumption increase (vs 12.79% growth in the same period the previous year). During that year, despite being in the second year of Covid-19, the brand won multiple industry awards, including becoming the FMCG brand with the fastest-growing consumer reach points, and ultimately was able to grow with 6.6 million new consumers Developed Milo Indonesia’s localized sustainability strategy to unite existing and future sustainability programs under a common umbrella and be more integrated with the overall brand communications. Developed SnackVideo’s first Ramadan social campaign for the Indonesian market, resulting in over 1.48 million video posts and Rp1.5 billion in donations during the campaign’s one-month run Together with Japanese research agency Macromill, developed a study to help Japanese brands and businesses understand Indonesian and Malaysian Muslim consumers. The seminar presentation of the findings had an 81% audience participation rate (above Macromill’s average of 60%), and converted 8% of the seminar participants into business leads for Ogilvy Japan. Identified consumer insights and developed multiple brand parameters, consumer personas, consumer journey frameworks, and campaign strategies for brands under the Nestlé account (Dancow, Milo, and Bear Brand), Ogilvy Indonesia’s highest billing portfolio. Developed annual brand communication plans for the above brands

In its 3rd year of Dancow's thematic campaign, online participation was able to deliver 19% higher than the targeted KPI and enjoyed a 5.6% growth sales during the period of the campaign Successfully launched Nescafé’s new product, an RTD line that improved Nescafé’s market share in modern trade by 23.9% in 2 months Identified consumer insights and developed multiple brand parameters, consumer personas, consumer journey frameworks, and campaign strategies for brands under the Nestlé portfolio (growing up milk brands Dancow, Batita, and Lactogrow, as well asCerelac, Nescafé, KitKat, Maggi), Publicis Groupe Jakarta’s highest billing account. Annual brand communication plans were developed for the aforementioned brands Through information and insights gathered in home immersion and FGD sessions, worked closely with Nestlé’s global team to revamp growing-up milk Batita’s consumer persona, brand essence, brand purpose, brand proposition, consumer journey framework, and communication guidelines. Within the campaign’s first year, sales volume of the infant formula increased by 6.4%. Successfully launched Nestlé’s first generation of paper straws to support the Indonesian government’s drive to reduce plastic waste Successfully launched Sun Life Insurance’s campaign, tapping into Indonesian consumers’ optimistic mindset to recover from the pandemic.

Disrupted the product demonstration process by developing and launching the new HP Go-Print service in conjunction with Go-Jek’s Go-Life business unit as part of HP’s strategy to increase awareness and trial of its products. Partnered with women-owned SMSEs to launch a campaign highlighting how HP’s printing products & services can assist them at home and work In alignment with regional South East Asia and Korea region, responsible for developing the quarterly marketing plans for HP Inc’s Consumer and Computer businesses

account - as well as KitKat, FOX’s, and Watsons Developed and launched KitKat’s IndoBreakSpot campaign with only 2 weeks lead time and overshooting the submission target by 110% Bates CHI & Partners Vietnam, Ho Chi Minh City