Work experience

• Technology Consultant

  Freelance

  2023.03-Current

  (2 years)

  Sales of technology projects including all types of hardware and software for the private sector, mostly hospitality and retail. Creation of proposals for RFPs, supporting the understanding of user area needs and translating them into commercial needs, resolving technological challenges and generating savings for clients. Sale of technologies such as videowalls, LED screens, hospital TVs, and screens for monitoring centers (C4).
• Head Sr. Manager Hospitality

  LG Electronics México

  2018.05-2023.03

  (5 years)

  Increased market share by 20% in the hospitality vertical, achieving 60% market share. 4 years exceeding sales targets through the creation of a commercial strategy to ensure KPI compliance. Entered alternative business verticals such as government, education, and retail, leveraging the B2B solution portfolio. Closed regional negotiations with hotel chains. Developed and identified new distribution channels, enabling the creation of new business with clients like Walmart and Grupo Posadas. Negotiated with internal logistics and service departments, winning multiple clients by offering joint solutions, including specialized deliveries. Thanks to an excellent production planning strategy, I secured several accounts as the only manufacturer with the capacity to deliver digital signage and hospitality projects on time. Provided timely follow-up to ensure proper project implementations with service and post- sales teams in various hotels.
• BDM Hospitality

  Samsung Electronics México

  2015.11-2018.12

  (3 years)

  Developed and managed relationships with the most important hotel groups nationwide to negotiate global and corporate agreements. Increased market share in the hospitality vertical by focusing on premium hotel products and solutions. Developed sales strategies focused on the hospitality vertical. Managed top-level relationships in the hospitality sector. Managed marketing budget for participation in hospitality events. Managed business opportunities with specialized hospitality distributors and channels. Administered forecasts and hospitality inventories to ensure on-time product delivery to end customers. Negotiated special prices with HQ (South Korea). Hosted VIP visits from HQ and coordinated visits with end clients focused on hospitality. Market analysis to propose a new lineup strategy based on the needs and trends of the hospitality segment in Mexico. Negotiated with hotel groups to renew hotel TV contracts. Negotiated a global contract with differentiated pricing and participated in upcoming hotel openings.
• Presales Manager

  Samsung Electronics México

  2012.09-2015.10

  (3 years)
• BDM Hospitality

  Hewlett Packard México

  2008.02-2012.09

  (5 years)
• Account Manager

  Getronics México

  2007.04-2008.02

  (a year)
• Account Manager

  Informática para Corporativos

  2006.08-2007.03

  (8 months)
• Business Consultant

  Tecnología en Sistemas XXI

  2005.03-2006.07

  (a year)
• International Consultant

  Softtek México

  2004.04-2005.03

  (a year)
• Senior Technician

  Teletech

  2003.09-2004.03

  (7 months)
• Consultant Help Desk

  EDS de México

  2002.09-2003.09

  (a year)

Educational experience

• Universidad La Salle (ULSA)

  Bachelor in Administrative Informatics

  1998.01-2002.01

  (4 years)

Languages