Work experience

• Microsoft Advertising Account Manager

  InMobi Advertising

  2024.11-Current

  (8 months)

  •Since InMobi is the exclusive partner of Microsoft, working as an agent of Microsoft Advertising and be responsible the Turkish market. •Supporting clients from various verticals (retail, apparel, consumertechnology, travel&tourisim) to meet and exceed their user acquisition and engagement targets. •Monitoring digital marketing campaigns efficiently, ensuring they align with best practices for user acquisition, retention, and engagement strategies. •Advising clients on market entry strategies, localization efforts, and broader marketing objectives to maximize success. •Driving adoption of Microsoft Advertising solutions within agencies and brands to increase reach and impact. •Developing lasting relationships with key stakeholders, such as digital marketing managers and agencies, by crafting personalized marketing strategies. •Serving as the main liaison for customers, identifying growth opportunities, and driving revenue expansion within existing accounts. •Keeping clients informed about campaign performance, optimizations, and strategic recommendations through consistent communication. •Maintaining high client satisfaction by proactively addressing their needs and tailoring Microsoft Advertising solutions to their business goals. •Ensuring that Microsoft Advertising solutions are deployed effectively and that clients derive maximum value from their investment. •Monitoring customer health, spotting potential issues early, and taking proactive measures to resolve challenges before they escalate. •Working closely with sales, insights & strategy, and marketing support teams to provide a seamless customer experience and drive business success. •Measuring key performance indicators, analyzing data, and identifying areas for improvement to continuously enhance digital marketing effectiveness.
• Senior Digital Account Manager

  SEM

  2023.02-2024.10

  (2 years)

  2 years 9 months (1 year 9 months) Key Accounts: Boyner, ex-Kavak (Carvak TR), ex-Papara, Evyap, Zorlu Energy, ex-Hepsiburada, ex-Tetra Pak •Using Google Ads, Meta (Facebook) Business Manager, TikTok Ads, Smartly, Taboola, Linkedin Ads, Display Video 360, Google Analytics 360, Adobe Analytics, Firebase and Adjust in order to track clients paid efforts. • Being primary contact for our clients, specify their USP and opportunities to enhance their revenues. • Set account targets and KPI's align with clients and their business strategies. • Set a weekly or monthly meeting and lead them, to talk about campaign updates and performances • Communicate with clients and solve issues or inquiries daily. • Making monthly budgeting, forecasting, and issuing all platforms' bills • Mostly use Google Data Studio in order to track all the paid channels in an easy way. •Proving the information regarding the client's request to our Performance Marketing team and elaborating on the requests of clients. • Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders. • Assist with challenging client requests or issue escalations as needed. • Find innovative ideas & solutions to support clients and enhance their performances. • Follow the trends and all sorts of developments related to the digital marketing sector. • Testing and evaluating new paid media channels in order to continue to meet or exceed signified KPI's and goals • Assisting clients with the integration of Google Analytics 4, creating reports for them, and providing them with the most recent changes of GA4 • Utilize third-party analytics solutions like Adjust to analyze and assess the effectiveness of app marketing efforts in order to maximize value over the short- and long-term.
• Digital Account Manager

  habitat dernegi

  2022.02-2024.10

  (3 years)

  (2 years 9 months)
• Small Business Development Volunteer

  Habitat Derneği

  2019.11-2022.05

  (3 years)

  (2 years 7 months) I'm working in charge of the instructor of the Beyond Borders Turkey Program as a volunteer, giving lessons to more than 400 SMEs to enhance their paid social knowledge. • give class to small business owners in order to leverage their Facebook and Instagram business accounts. • facilitate their development journey in terms of digital marketing. • helping enhancements of programs content
• Jr. Performance Marketing Executive

  Ad Venture Digital

  2020.07-2021.07

  (a year)

  (1 year 1 month) •Managing Facebook&Instagram, Twitter Regional/International Social Media Ads (Awareness, Consideration, Lead Generation and ConversionCampaigns) •Reporting Performances Weekly&Monthly via Google Data Studio (GoogleAnalytics& Ads, Facebook, Native Ads, and Programmatic Ads) •Forecasting & Budgeting & Media Planning for Prospect Clients •Remarketing / New Users Acquisition Strategies •Managing Google Search & Display Ads (Remarketing, Custom Intenttargeting etc.) •Planning, Managing and Reporting Programmatic Ads (DV360 & Adform) -Runing and Analyzing Criteo and Native Adv. Campaigns (Taboola,Performance Native) •Keyword Analyzing and Optimization •Conduct Competitive Analysis via SimilarWeb tool. •Creating and managing e-mail marketing&CRM flow via Klaviyo. •Managing Clients' Digital Ads Channels (Mainly Education, Furniture, E-commerce, Health Vertical)
• Jr. Online Marketing & Communication Executive

  MMA Global

  2020.01-2020.07

  (7 months)

  • to run Turkey & MENA education planning • audit and manage Turkey & MENA region’s website • take charge of events • manage Turkey & MENA social media accounts • making mobile marketing research quarterly • contribute to email communication &marketing • organize MMTalks Instagram Live Sessions
• Digital Marketing & SEO Intern

  Optimist Hub | 360 Creative Digital Agency

  2019.06-2019.09

  (4 months)

  -Writing a daily blog post -Analyze different clients websites(with SEO aspect) -Monthly SEO Audit -Weekly tracking clients online entities. -Share social media posts from clients social media accounts -Digital Marketing Consulting to our clients
• Digital Media Executive

  hayal gucu merkezi

  2018.07-2019.05

  (a year)

  -Responding create regularly Social Media post and Social Media advertise a campaign -Make an Email Newsletter once a month -Arrange website and upload regularly blog post -Arrange videos for digital platforms -Manage and growth YouTube channel
• Digital Adverising Intern

  Doğuş Yayın Grubu

  2018.07-2018.08

  (2 months)

  I worked with digital ad sales and operation team. Our team runs for ntv.com, startv.com, and PuhuTv advertising part.
• Digital Media Intern

  muvidu | isinizin videosu

  2018.02-2018.06

  (5 months)

  I was responsible for the event and commercial video and worked in the shooting and editing phase.
• Account Manager

  Microsoft Advertising Turkey

  User Acquisiton & Digital Marketing Executive | MSc Business & Marketing | Mobile App Marketing & Growth

Educational experience

• INSEEC Grande Ecole

  International Business Management

  2021.08-2021.12

  (5 months)
• Marmara University

  Faculty of Communication / Media and communication

  2015.01-2019.01

  (4 years)
• Bahcesehir University

  Marketing

Certificates