Work experience

• Senior Brand Manager - APAC South

  Alibaba.com

  2022.10-Current

  (4 years)

  (3 years 7 months) Oversee the marketing lifecycle of service, from research and development to sales. Responsible for the advertising of the product. Similarly, direct the marketing research and manage distribution. Supervises all activities related to the brand and acts as the key source of information for the brand in the organization and on competitive products. Moreover, collaborate with all internal departments and external suppliers involved in the sales and marketing of the brand. • Responsible for uplifting Alibaba.com local brand awareness in target area, Able to develop go-to market strategy including market mentality, key message and target audience design. • Lead marketing communications, including Event hosting/ keynote speech/ local partners meeting/ Government negotiation. • Design and implement quarterly/annually marketing campaigns that fit into business target and oversee them to completion • Work with agencies to accountable for driving strong campaign performance to increase brand awareness and recognition through ATL, BTL Events, Social, PR, Digital, EDM and etc. • Explore and establish cooperation with potential partners for B2B Ecommerce and export. Partners includes government entities, local chamber of commerce and industry, service Providers to support market growth. • Effective and comprehensive cross-department coordination with global marketing team to ensure the smooth landing of the marketing.
• Media Manager

  Bismillah Developers

  2021.04-2022.10

  (2 years)

  (1 year 7 months) • Formulation Of Annual Plans, Media Concept & Art Works • Develop content for dissemination via TV, OOH, social media, websites, and other distribution channels. • Ensure that key messages align with vital business strategies. • Serve as the organization’s media liaison and formal spokesperson. • Conduct press conferences and briefings. • Scan the media marketplace to keep up-to-date on the latest media trends. • Monitor online and offline campaigns, and report on results. • Negotiate with media channels to close competitive deals. • Build and manage the organization's social media profile and presence. • Appropriately manage the organization’s media budget. Key Projects Launched
• Council Member

  GLG

  2020.07-2022.06

  (2 years)

  GLG is an exclusive network of executives and industry experts who share insights. Service Clients on key Decisions, guided by quantitative Data & personal expertise Sharing my expertise and to gain insights for clients in meaningful ways
• Media Planner

  Mindshare

  2018.09-2021.05

  (3 years)

  4 years 2 months (2 years 9 months) Responsible for advertising of Pepsi Cola products on TV, Radio, Print, OOH and Digital mediums by ensuring effective delivery through systematic media planning to achieve media objectives. Working with Pepsi to devise media strategies of brands through innovative campaigns and product integrations. Key Campaigns Pepsi Battle Of The Bands Pepsi Generations 7up Foodies
• Assistant Media Planner

  Lay Smiles

  2017.04-2018.08

  (a year)

  (1 year 5 months) Media Planner - Pepsi / 7up / Dew
• Social Media Executive

  Home.org

  2016.04-2017.04

  (a year)

  (1 year 1 month) Responsible for building a unique name and image of the company and its products in mind of the consumers through various mediums - attracting loyal and potential customers. Developing 360- degree strategies for the upcoming campaigns. • Product Amplification • New Business Avenues • Trade Conferences

Educational experience

• DPS

  BBA, Marketing & Media

  2012.01-2016.01

  (4 years)
• Fsc, Engineering

  2008.01-2012.01

  (4 years)

Certificates