Matt's Resume

Matt

Apple Ads Sales Manager

Male

29 y/o

Key Account Sales/Sales representative/Commercial Director/Sales Director/Sales Manager/Supervisor/Regional Sales Manager/Supervisor/Regional Sales Director

Live in Singapore

Nationality Belarus

Summary

Eligible to work in Singapore without sponsorship Senior mobile advertising and SaaS sales executive with 8+ years of experience driving commercial growth across Southeast Asia, with a focus on performance marketing, mobile user acquisition, and strategic partnerships. At SplitMetrics, I led Apple Search Ads (ASA) business development across APAC, closing multi-year deals with top regional advertisers such as Foodpanda, Crypto.com, and Skyscanner, and managing relationships with mobile-first brands in eCommerce, fintech, tools, and social apps. Skilled in building long-term client trust, I offer a consultative approach that combines market insight, product alignment, and customized monetization strategies. Fluent in the dynamics of SEA markets, I bring a proven track record of exceeding sales targets and a strong network across mobile marketers and growth leaders. Highlights: Partnered directly with Apple Ads, supporting client adoption and growth of performance marketing solutions. Managed over $12M/month in advertising spend, delivering campaign success across verticals. Led end-to-end sales cycles, from enablement and onboarding to campaign review and revenue expansion. Holds a strong LinkedIn reputation and testimonials from Apple Ads customer baset proven by public testimonials from iKame, Foodpanda, Riley Cillian, Rappi, Flo, Skyscanner, FREE NOW, Blacklane, AutoScout24, and Wooga about strong communication and consultative selling skills.

Work experience

Head of APAC, Senior Account Executive
Apple Ads key partner SplitMetrics
2021.05-2025.04
(4 years)
Senior Account Executive • Led the APAC GTM strategy from the ground up, owning end-to-end sales execution, forecasting, and territory planning; as regional traction scaled, shifted focus to EMEA/US enterprise deals while overseeing and supporting AEs across mid-market opportunities. • Closed $2M+ in new enterprise ARR in 2024, signing multi-year SaaS deals with strategic Fortune 500 and enterprise clients including Aliexpress, Gen Digital, Experian, and Niantic across EMEA, US, and global markets • Specialized in complex enterprise sales cycles, consistently closing 100–500k+ deals by leveraging ROI-driven storytelling, and procurement-aligned solution design—accelerating enterprise decision cycles by 40% • Maintained exceptional quota performance with 13/15 quarters above target (up to 436% attainment), named Employee of the Year in 2023 following $1M+ in booked enterprise revenue and top company-wide contribution • Drove enterprise competitive wins, increasing win rate vs main competitor from 20% to 65% through competitive enablement, technical value messaging refinement, and cross-functional coordination with internal teams • Built scalable enterprise sales processes, including outbound prospecting frameworks, BMO and MEDDIC methodology, advanced account mapping in HubSpot, and strategic customer success initiatives—resulting in 20% increase in enterprise deal closure rate and 1.5x customer expansion revenue • Developed strategic enterprise partnerships with Apple's commercial teams and co-marketing alliances with complementary MarTech platforms to accelerate enterprise pipeline generation and deal velocity • Represented company at enterprise-focused events, leading high-impact webinars and industry conferences to build thought leadership and generate enterprise pipeline across global markets
Business Development Manager
Vention Teams (iTechArt Group Inc.)
2019.09-2021.04
(2 years)
top100 fastest growing US companies for digital transformation. • Generated 1.8+ million USD per year in recurring revenue through outbound lead generation and consultative value-based sales to C-Level and procurement teams of scaling tech companies in the UK, USA, Western Europe. • Implemented account-based marketing strategies, utilizing a multi-channel approach including cold-calling, LI, email, social, post, video and more to effectively prospect and engage high-value clients. • Built and led client-focused teams (20+reports), collaborating with product, technical and customer success teams to shape processes and ensure seamless project delivery specializing on microservices and migration of legacy systems to Oracle SQL, Microsoft Azure, AWS, Google Cloud for 70+ financial institutions’ crypto+fiat web/mobile platform. • Managed Account renewals, renegotiated contracts, and provided budgeting, reporting.
GuestReady (rentalready.com)
Airbnb, Inc.
2017.05-2018.01
(9 months)
• Managed live operations for a team of sales and account management / customer service inquiries, ensuring high customer activation, satisfaction and retention rates. • Designed and conducted research surveys to identify growth and operational improvement opportunities, resulting in the implementation of targeted strategies to enhance service quality. • Implemented efficient task assignment systems (Jira, Asana, Notion) based on team member competencies, resulting in increased productivity and streamlined operations. • Built comprehensive playbooks with best practices for customer service, enabling the remote team in Malaysia to grow from scratch to 50+ members.

Educational experience

Quantic School of Business and Technology
MBA, Entrepreneurship and Marketing
2023.09-2024.12
(a year)
MBA
University of London, Bayes Business School
BSc Business with Marketing
2015.08-2018.07
(3 years)
BSc in London, 1 year exchange @ Singapore Management University