(2 years 4 months) Reporting to General Management, in charge of ClickShare Channel Development for LATAM (Mexico, Brazil & Hispanics) at BARCO, focusing on for Fortune 1000 companies. Main Responsibilities: -Increase Lead Generation for Meeting Experience category via Digital, Telemarketing and Channel Marketing activation -Implementation and measurement of marketing activities/campaigns, including events, PR, Adwords, digital Marketing. -Enable distributors and partners’ product specialization through product and hands-on trainings and project’s support Achievements projects and implementations: -3X Lead generation increase Vs PY through key channel event’s participation in Mexico and Hispanics region -Telemarketing Campaign implementation for Mexico, Brazil & Hispanics, increasing lead generation 40% Vs Q2 PY -Partner relationship and MDF management with main distributors (Ingram,Anixter) and 16 channel partners throughout LATAM region

Specialized Marketing strategies' creation and implementation consultancy: Brand development, profitability improvement, price and channel brand positioning, training and merchandising.

(2 years 2 months) Main Responsibilities -Increase brand awareness for five categories via digital communication strategy -Creation of annual budgets and planning of ATL & BTL activities -Alliance with leading brands that provide brand prestige and high visibility Project achievements and implementations -Production of B2B Live Streamings with sales of 1.7M and 2.4M USD respectively -Cold / Heat air conditioning digital campaign on YouTube 4Q 2019: 3M impressions and 1.48 M views -Digital campaigns Carnival of Midea Offers with AMZ and social media, 6x ROI. -Development of Mexico & LATAM Marketing budget. Supplier alignment: cost reduction, credit term increase, product and service improvement.

(5 years 11 months) Marketing Manager for the No. 1 of Vacuum Cleaners and No. 2 of Pressure washers in Mexico. Main Responsibilities: -Develop brand and product leadership through innovation and cataloging -Increase market penetration of the category through consumer education -Increase sell in / sell out through promotions and licensing

(2 years 2 months) Responsible of developing marketing strategies for the third CSD brand of the Mexican market (world’s second largest) with sales over USD $500M, and six other brands in the CSD, SD, Water, RTD Tea, Nectar and energy drinks’ categories. -Big Cola global repositioning campaign launch with F.C. Barcelona: Carbonated drinks volume growth 11% Vs 2009. 13% Big Cola TOM increase. Publicity for $1.5MDP. -Big Citrus brand empowerment, Orangeades market leader, image change and regional brand communication

s 3rd gelatin brand. Results: Nielsen Supermarkets: Volume Share Increase from 5.8% - 9.5% Brand Awareness growth from 41 to 62%, TOM2-7%. 11pts Trial increase. 2008 objectives achieved. Bon Ice and Third-Party brands manager Bon Ice: Chili with fruits line-extension’ launch (3 new flavors). Mom & Pops channel: April record sales since 22 months. Food: +7% vs OP09

(2 years 8 months) Marketing Manager Personal Care & Wellness categories - Hair care and daily care categories’ regional alignment. 8% Hair care category growth vs previous year. - Deodorant, foot care and hair coloring price positioning strategy with 2% margin incremental. - Kids category relaunch of main & licensed lines, equaling 2005 sales and increasing margins.

(2 years 7 months) Brand Manager Consumer’ Adhesives (Pritt, Resistol y Loctite) - Leading adhesives (+50% value share) brands’ management in 3 different categories + channel and price positioning for the 4 main glue-stick and liquid- glue brands in Mexico (Pritt, Resistol, Resistolito y Bully). - Work closely with main distributors regarding events, exclusive launches, etc.

(2 years 3 months)