Luiza Pianetti

Marketing Coordinator - Brand manager: Perrier, Aqua Panna e San Pellegrino@Minalba Brasil
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Summary

Marketing Coordinator | Minalba Brasil | Ex WeWork. With 7+ years of experience, I connect strategy and creativity to build digital presence, drive engagement, and strengthen brand reputation. I’ve led social and content initiatives for brands like Minalba Brasil, WeWork LATAM, and Vivo, delivering end-to-end solutions — from strategic planning to creative execution. My expertise includes managing brand social channels, influencer partnerships, digital storytelling, and editorial and branding campaigns. Deep understanding of how to craft narratives that resonate across platforms — from Instagram to LinkedIn — blending brand voice with cultural relevance. Skilled in briefing and directing visual and video content production I bring a brand-building mindset, cultural awareness, and a sharp eye for what truly connects with people online.

Work experience

  • Marketing Coordinator - Brand manager: Perrier, Aqua Panna e San Pellegrino

    Minalba Brasil
    2025.05-Current(a year)
  • Marketing Specialist

    Arch Capital
    2023.04-2025.04(2 years)
  • Marketing and Content Lead

    WeWork
    2021.12-2023.04(a year)
  • Social Media Lead

    WeWork
    2021.01-2021.12(a year)
  • Brand Manager

    FitDance
    2020.02-2020.12(a year)
  • Senior Marketing Analyst

    Vivo (Telefônica Brasil)
    2019.04-2020.03(a year)
  • Account Planning Assistant

    SunsetDDB
    2017.07-2019.02(2 years)

Educational experience

  • Udacity Brasil

    Digital Marketing Nanodegree Marketing
    2018.01-2018.01
  • Università degli Studi di Firenze

    Italian Language Italian Language and Literature
    2015.01-2015.01
  • Sandbox Escola de Estratégia

    Hard Strategy Day Advertising
    2018.01-
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