Data-Driven Marketing Leader | MBA Candidate (MEDE 2027) | Turning Insights into Scalable Growth & Impact. I never planned to work in marketing. It started by chance, but I quickly discovered how much I enjoy turning data into strategy. My background in finance gave me a unique perspective: marketing isn’t just about creativity, it’s about understanding numbers, patterns, and people. As I grew through roles in companies like El Palacio de Hierro and Emma – The Sleep Company, I learned that the most impactful marketing happens where creativity meets data. I led KPI plans and performance marketing channels across the Americas, combining analytics, creativity, and cross-functional collaboration to drive growth. This experience strengthened my passion for data-driven marketing and strategic leadership. Now, as a full-time MBA candidate at IPADE Business School, I’m strengthening my strategic and leadership skills to shape the next stage of my career. My long-term goal is to become a Marketing Manager who combines creativity, analytics, and collaboration to transform insights into measurable growth and meaningful impact