Work experience

• General Manager

  Singapore

  2023.04-2025.06

  (2 years)

  (2 Years, 2 Months) ) is one of Singapore’s most iconic retail brands, with 160+ years of heritage. After closing its physical stores in 2021, Robinsons relaunched as Robinsons Department Stores Online Pte Ltd—afully digital, vertically integrated online department store headquartered in Singapore, curating 200+ brands across Home, Lifestyle, Beauty, and Fashion. Responsible for the P&L of Robinsons, managing a 20+ people team across Marketing, Supply Side (Buying,Merchandising), and Operations, with 5M+ USD in Annual Sales. Direct ownership of KPIs across Marketplaces, DTC, and Omnichannel channels, doubling revenue in 16 months. eCommerce Stack: Shopify Plus (eCommerce platform), Klaviyo (Email & SMS CRM), Insider (CDP & cross-channel personalization), Yotpo (reviews, UGC & loyalty), Gorgias (customer support), Algolia (onsite search & merchandising), Recharge (subscriptions), Loop (returns), Google Ads, Meta Ads, TikTok Ads, GA4, Looker Studio, Shopify Flow (automation), ShipStation (fulfillment).
• Director for Lifestyle Categories (Fashion, Beauty, Sport), DTC & Enabler, and Social Commerce

  Jd.id (JD.com Indonesia)

  2020.07-2023.03

  (3 years)

  (2 Years, 9 Months) Responsible for a) Lifestyle Business Unit across Marketplace and Retail models; b) Social Commerce (JDFans Affiliate Network, JDLive, JDStories, JD Social Games, ShareBuy, GroupBuy, Slash Virality feature, KOL Marketing, TikTok Advertising) and c) JD Enabler and DTC.; Managing a 150+ people team across three departments with >200M$ in Yearly Turnover and P&L responsibility. Main Achievements: 1. Grew Lifestyle GMV to 100%+ YoY by focusing on marketplace sellers acquisition. 2. Drove Social Commerce GMV contribution from 4% to 30% in less than 12 months by expanding the JD affiliate network and launching new products such as JD Stories, TikTok JD Live, and TikTok JD Store. 3. Launched the JD Enabler to support Brands growth across all eCommerce platforms, growing from 0 to 10M Usd x Year in Revenue 4. Launched the DTC department, driving Revenue from 0 to 3M Usd+ x Year Run Rate in less than 12 months by building a network of 50+ factories and farms and operating across Retail, Consignment, Marketplace, and Enabler business models.
• Cluster Country Manager

  Eatigo Indonesia & Singapore (a TripAdvisor Company)

  2017.09-2020.09

  (3 years)

  (3 Years) Eatigo is the 1st dine-in platform in South-East Asia, it operates out of 7 countries with 200M$ GMV in 2019. Responsible for the P&L of Eatigo Singapore and Eatigo Indonesia, managing a 70+ people team across Marketing, Business Development, Finance, Account Management, HR, and Operations (Merchants andCustomers Support). Started as Country Manager in Singapore (2017/2018), launched Indonesia as Country Manager Indonesia (2018), and took over both markets’ responsibilities in 2019. Main Achievements: 1. Doubled YoY Growth of Eatigo Singapore in 9 months and reached breakeven in 12 months by quickly expanding the supply side of the marketplace through the commercial team. 2. Setup and launched the Indonesian market in Q4 2018, built the local team across all functions (Marketing, Sales, Account Management, Finance, Operations, HR), acquired 600+ restaurants to the Indonesian platform in less than six months, including Ritz Carlton, Marriott, LeMeridien, and the leading local f&b chains. Crossed the 1k bookings x day milestone just three months after launch thanks to partnerships, KOLs, marketing, and commercial efforts.
• Managing Director - Country Manager

  Multiple Roles - Zalora Group

  2013.11-2016.10

  (3 years)
• Managing Director

  ZALORA Malaysia & Brunei

  2015.01-2015.12

  (a year)

  Responsible for the P&L of ZALORA Malaysia (20M+ $ Annual Revenue), with direct responsibility on a) Marketing (PR, Partnerships, Onsite Merchandising, CRM, Social Media); b) Retail Operations (Opened andmanaged 12 Pop-Up Stores across Malaysia and Brunei); c) Coordination of the cross-listing operations across Malaysia, Brunei, Hong Kong, and Singapore, resulting in an increase of 30K+ SKUs listed across four countries. Media: Brunei welcomes Jovian Mandagie for ZALORA, Brunei Times: http://bit.ly/2ojPLYk; The Leaderonomics Show: Luca Barberis, Managing Director, Zalora Malaysia, YouTube: https://youtu.be/av04rNgCLH0 Marketing Director
• Managing Director

  ZALORA Malaysia & Brunei

  2013.11-2014.12

  (a year)

  (1 Year, 2 Months) Managing the Malaysian marketing team (40+ people) across: a) Partnerships with the main Banks, Telcos, and Retailers; b) PR (media relationships, fashion shows & events); c) Onsite Merchandising (Onsite SalesCampaigns); d) SEO, CRM, Social Media. Main achievement: • Revenue YoY improved from 60% to 130% in 9 months through aggressive marketing initiatives (nationwide partnerships with leading telcos and banks, optimization of online promotions, setting up the first Pop Up Stores in Malaysia, 5+ fashion shows of national relevance Media: ZALORA breaks the mold with first-ever Click-And-Mortar Store in Penang, The Vulcan Post: http://bit.ly/2ojpg5u
• Founder & Director

  Digital Shots Limited

  2012.07-2013.11

  (a year)

  (1 year, 4 months) Digital Shots is a digital publisher with up to 1 million visitors daily, 1M US$ Yearly Revenue, and a 40% Ebitda margin in 2013. The company works in the Ad Tech and Digital Publishing space, leveraging proprietary technology to manage large advertising campaigns on Google AdWords and Facebook Ads (Up to 300K USD x month in the budget, 1million visitors per day)
• Marketing Manager

  Wooga Gmbh

  2012.07-2013.03

  (9 months)

  Wooga is one of the top mobile and social games developers in Europe, with titles such as Diamond Dash, Monster World, Jelly Splash. Acquiring users for Wooga mobile and social games, managing the global marketing budget (1M+$/Month) across all digital marketing channels (Facebook Ads, Google Ads, Mobile Ads, Affiliation) Coordinating with Product Managers, Engineers, and Designers to launch six games in 9 months.
• Account Manager

  Google

  2010.12-2012.07

  (2 years)

  (1 year 7 months) Managing a $6+ Millions/Quarter portfolio of businesses (from startups to large enterprises), advising customers on Search, Display, Mobile, and YouTube Advertising, Online Business Strategy, Internationalization, and Google Analytics. I started as an Account Strategist advising customers on the technical side of Google Ads and became an Account Manager after one year. Verticals: Finance, Classifieds, Coupons, Retail.
• Industry Analyst (Intern)

  Google

  2010.06-2010.09

  (4 months)

  Analyst for the Google AdWords sales team, analyzing online advertising campaigns and trends to support Google customers’ growth. PERSONAL PROJECTS AND PUBLICATIONS