Marketing Director | B2B Demand Generation | Customer Experience | Martech Strategy | Field Marketing | Regional Brand Director. Marketing Executive with 20+ years of experience, driving significant growth in sales, leading digital and physical Go-To-Market (GTM) strategies for global companies. Seasoned in driving the integration of Generative and Predictive AI with uncompromising Data Governance oversight. Proven track record in generating over €70M in sales pipeline and accelerating leads conversion to new logos, as well as driving upselling with installed base customers, through integrated marketing experiences aligned with the customer journey, improving customer satisfaction and retention. Strategic thinker and expert in demand generation and turning marketing initiatives into business success stories. Experienced in managing regional and global marketing programs across technology and finance sectors, engaging with customers, channel partners, and C-level stakeholders. Adept at designing and executing 360° marketing plans focused on product lifecycle and Account-based marketing (ABM) using data analytics, KPIs & OKRs-driven performance, and customer-centric campaigns that deliver measurable ROI and business growth. Demonstrated ability to lead multicultural and cross-functional teams’ collaboration with a shared vision, creating impactful programs across vertical sectors and segments. Expert in Field Marketing, creating virtual and in-person strategic B2B events, as well as content development, digital campaigns, and client advocacy programs. Known for anticipating market needs, solving complex challenges, and driving innovation across LATAM and global markets. Tools: Marketo, Oracle, Salesforce, SAP CRM/SRM/Ariba, JIRA, Demand Management Dashboard (DMD), Cloud Marketing Platform, CMS, Microsoft Office Suite