Leslie Salas Rodriguez's Resume

Leslie Salas Rodriguez

Key Acount Executive (Trade Marketing)@Grupo Prom

Nationality

Summary

Channel Operation Manager | Customer Marketing Manager | Trade Marketing Manager | POS | FMCG. Marketing and Product Management Specialist with an MBA, 18 years of experience in strategic development of profitable brands and products in the FMCG industry. Expert in trade marketing, data analysis, shopper marketing and e-commerce, with a comprehensive focus on sales channel management, portfolio optimization and commercial strategy execution. Ability to lead multifunctional teams, develop data-driven growth initiatives and manage high-impact budgets, achieving sustainable increases in market share, profitability and consumer loyalty. Product | Brand | Trade Marketing | Business Unit | Sales.

Work experience

Customer Marketing (Trade Marketing) Manager
Bacardi
2022.09-2024.11
(2 years)
Product Manager FMCG
Vasconia Brands
2021.03-2022.09
(2 years)
Product Manager
VPC - Vida Produce Company
2014.04-2020.09
(6 years)
Brand Executive
Intima Hogar
2012.08-2014.04
(2 years)
Brand Executive
Monroe Distribuidores
2011.04-2012.08
(a year)
Key Acount Executive (Trade Marketing)
Grupo Prom
2006.06-2011.04
(5 years)

Educational experience

Tecnológico de Monterrey
Diplomado, Dirección de ventas
2020.01-2021.01
(a year)
Universidad Anáhuac México
Diplomado, Ecommerce
2017.01-2017.01
Universidad Tecnológica de México
Maestría, Administración de Negocios
2015.01-2017.01
(2 years)
Universidad Tecnológica de México
Diplomado, Finanzas
2016.01-2016.01
Tecnológico de Monterrey
Diplomado, Gerencia de Marca y Producto
2013.01-2013.01
Universidad de Cuautitlán Izcalli
Licenciatura, Mercadotecnia
2000.01-2003.01
(3 years)