(7 years 11 months) · Organize and execute assigned business projects on behalf of clients (client prospecting, new channels development, promotional campaigns etc.) according to client’s requirements. · Meet with assigned clients when needed and perform an initial assessment of a problematic situation. · Collect information about the client’s business through a variety of methods (shadowing, interviews, surveys, reading reports etc). · Analyze and interpret data to unearth weaknesses and problems, and comprehend the causes · Formulate recommendations and solutions with attention to a client’s wishes, capabilities and limitations forming concise reports. · Present findings and suggestions to clients with ample justification and practical advice · Develop detailed business plans to drive small or radical changes. · Assist the client in implementing the plan and resolve any occasional discrepancies. · Provide guidance for any occurring problems and issues. Project-basis clients include Ajinomoto Malaysia, Kraft Heinz Asia, Pokka Malaysia, Shopee Malaysia, Lazada Malaysia & etc.

(9 years 11 months)

· To develop and implement effective sales strategies to achieve company’s sales targets for Total Domestic Consumers Market (General Trade, ModernTrade, Foodservice, & Wholesale) via close supervision and direct working relationships with sales team members, distributors & cross functional teams. · To establish productive and professional relationships with key stakeholders in customers (Direct Trade & Distributors). · Monitor and analyse sales performance of Total Domestic Consumers Market and implement improvement / action plans. · Manage sales team’s objectives, promote teamwork and continuously motivates. · the team to deliver overall team’s mission & goals. · Develop a network of contacts throughout the customer(s)’ organisation in order to influence all decision points within the customer(s), improve understanding, increase data access for post-evaluation and ensure frequent face-to-face contact. · Prepare and conduct any annual negotiations and regular business reviews. Supervise & monitor other types of negotiations (new products, new channels,shelf & display management and ensure timely resolution). · Monitor 5P’s execution performance (availability, pricing, share of shelf /distribution) and ensure issues are quickly resolved by team members.

(1 year 10 months) · Organize and execute assigned business projects on behalf of clients (client prospecting, new channels development, promotional campaigns etc.) according to client’s requirements. · Meet with assigned clients when needed and perform an initial assessment of a problematic situation. · Collect information about the client’s business through a variety of methods (shadowing, interviews, surveys, reading reports etc). · Analyze and interpret data to unearth weaknesses and problems, and comprehend the causes · Formulate recommendations and solutions with attention to a client’s wishes, capabilities and limitations forming concise reports. · Present findings and suggestions to clients with ample justification and practical advice · Develop detailed business plans to drive small or radical changes. · Assist the client in implementing the plan and resolve any occasional discrepancies. · Provide guidance for any occurring problems and issues. Project-basis clients include Maestro Swiss Trading, Network Food, PK Agro (CP), Lazada Malaysia & etc.

(2 years 10 months)

· Promote Anchor butter and Chesdale, to western Restaurant like TGIF, Secret Recipe, Bakery Shop like RT Pastry, Thong Kee Bakery, Kings Confectionery. · Area of responsibilities includes sales target achievement, budget management and ROI, distribution targets, pricing strategies, promotion strategies, merchandising plans and servicing customers. · Ensure month sales target are met for the key sales channels (HORECA,Bakery & Retail). · To ensure that the set target of product distribution, shelf presentation & merchandising, menu planning for HORECA are met & constantly maintained. · To monitor & control on all promotion spending to ensure effective spending and ROI. · Develop & implement the monthly sales promotional activities for different sales channels with Marketing / Channel Development team. · Conducting business review with distributor & selected key customers, complete annual trading terms negotiation with key Retail customers & pricing contracts with hotels & bakery manufacturers. · To ensure the merchandising standard at Retail customers (hypermarkets +bakery ingredient shops) is always maintain at optimum level. · To manage & control the sales force through established systems & procedures, monitor & evaluating performance so that effective reward & remedial action can be taken and developing pay for performance scheme. · To manage, train and develop the sales force through established systems & procedures to ensure a highly motivated team whose quality & potential is at maximum level.

(2 years 1 month)

July 2011 - June 2013 (2 years) · To continue expanding, building, enhancing the Unilever Food solutions brand (Knorr, Lady's Choice, Lipton, Planta & Carte d'Or) in retail / Grocery + Bakery & Ready-to-Eat channels. · Dealt with Bakery & Delica Depts of major retailers eg Giant, Tesco, Aeon & etc. Products - · To involve in the Product Demand Review & Sales Marketing Meeting with high participation and involvement. · Plan and execute key account promotion activities, National Promotions, NPD launch and other ground execution at Retailer Outlets. · Achieve sales objectives and assist National Customer Development Manager. · Ensure market returns are managed below the budget set by Company. · Work closely with the GT sales and marketing teams to ensure the achievement of strategic objectives and Net Sales Targets. · Meeting objective set by company on Retail Performance Standard - coverage, distribution, pricing, Grocery shelving, Bakery / Ready-To-Eat performance & merchandising. · Responsible for the profit & loss account of all International key accounts. · Conduct regular sales analysis to evaluate promotion effectiveness and identify business opportunities. · To review and evaluate sales performance of each key account and recommend relevant strategies to grow the business. · To manage, train and coach a team of key account executives and sales representatives. · Lead and directs the efforts of International Key Accounts team to achieve sales goals, DSO and Merchandising standards. · Share Best Practices with Food solutions Team & Retail team across MY. Manage the Sales Department & the Retail Business.

(1 year 1 month)

(1 year 1 month) · To develop individual annual / semestral Account Profile/ Planning Sheets, ensuring that these are compatible with the territory and/or the Area/District/ Region plans; to conduct regular business reviews with the accounts to update them on the status of the business and identify opportunity areas / necessary action steps.

(6 years 8 months) · Management of distributors / wholesalers that distribute our products to major hypermarkets / supermarkets. Key factors: Sales target, Credit Days & Market Return Index. · Ensuring sell-in & sell-through of our stocks to distributors / wholesalers. Meet / exceed minimum quarterly and annual sales targets / objectives by optimizing sales budget / trade funds utilization. · Ensuring full / maximum distribution of our products into all major hypermarkets / supermarkets by managing the supply chain process from distributors / wholesalers to major key accounts' Distribution Centres / stores · Co-ordinating & implementing major promotional campaigns at hypermarkets / supermarkets. Work closely with major key accounts' teams & utilize relationships to ensure that products' / promotions' implementation schedules are met · Engage, equip & lead own sales team & merchandisers (including those ofdistributors) with appropriate training, tools & strategy development to meet annual sales objectives.