One of Germany’s largest consumer electronics retail and buying group organisations, with 200+ affiliated retail partners across Germany. – Owned full P&L responsibility for Mobile Communication & Services, generating €2.9 billion in hardware revenue and driving 3.2 million+ retail contract signings over 13 years – Developed and managed direct C-level vendor partnerships with Apple, Samsung, Google, Huawei, Xiaomi, Motorola, Garmin and Fitbit, leading multi-year contract negotiations, joint go-to-market strategy, assortment planning and sell-through optimisation – Built and scaled a comprehensive DACH channel ecosystem spanning independent specialist retailers, national retail chains, buying groups and e-commerce platforms – Managed carrier and service provider partnerships with Deutsche Telekom, Vodafone, Telefónica, Congstar and Freenet, overseeing contract structures, commission models and sales incentive programmes – Led, developed and coached a high-performing commercial team of up to 12 employees, building a culture of ownership, accountability and continuous improvement – Delivered regular strategic presentations and revenue forecasts to C-level executives, contributing to long-term procurement strategy and category investment decisions – Drove market expansion through new account development, channel diversification and product assortment optimisation across mobile, IoT, smart home and landline categories

– Led field and online sales teams, increasing productivity by 20% and improving KPI achievement by 15% year-over-year – Drove 10–15% annual sales growth through strategic campaign management and new digital channel development – Conducted competitor and market analysis enabling product repositioning that delivered 12% regional sales growth – Reduced operational response times by 25%, improving customer satisfaction scores

– Expanded dealer and retail partner network by 25+ new partners, growing regional market share by 10% YoY – Increased sales volumes by 15% YoY and improved partner retention by 20% – Trained 50+ specialist dealers, improving product knowledge and sales effectiveness