Work experience

• Regional Partnership Director, JAPAC

  indaHash

  2022.10-2023.06

  (9 months)

  Self Summary Fuelled by curiosity and a deep love for storytelling, I’m stepping back into the media industry post-career break—ready to dive into identifying and capitalizing partnerships to help bold brands stand out in the noise ultimately boosting revenue and market presence within a defined timeframe. Driven and adaptable, I bring experience from a high-performing, globally recognized company where I consistently uphold high standards in strategic planning, idea development, and business growth. With a versatile personality and strong communication skills, I thrive in dynamic, collaborative environments and enjoy contributing to the process of turning a concept into a compelling campaign. Constantly tuned into industry trends, I enjoy expanding my professional network and exchanging ideas that spark innovation. I'm now excited to bring my energy, perspective, and commitment to your team. Experience IndaHash is a promising platform, automating influencer marketing without sacrificing authenticity. It offered a unique evaluation platform for influencer sourcing. With Search Precision, indaHash focuses on analyzing over 300 data points from each influencer's profile from different dimensions to match every campaign's unique objectives. The followers of each influencer matter to ensure the curated content delivers the message correctly through the influencer's profile to reach a smaller but more engaged audience. At the end of each campaign, marketers able to see which influencers performed the best, providing useful information to cultivate long-term relationships. Therefore, the campaign execution turns out to be straightforward, requiring minimal customer intervention. IndaHash help brands to achieve a reach comparable to what they would get by investing in the most popular influencers. However, indaHash boasts significantly higher engagement rates. By running successful campaigns with indaHash, brands can establish good rapport with influencers they would like to work with again. Moreover, the content generated during each campaign can be repurposed for other marketing efforts. By removing the guesswork of finding and negotiating with influencers, indaHash simplifies the process, allowing brands to focus solely on developing campaign ideas. Interested in learning more? Contact us for more information.
• Business Development Manager

  Partipost

  2021.06-2022.09

  (a year)

  (1 year 4 months) Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Partipost is a crowd marketing platform that connects brands to influencers and everyday people, Partipost is a crowd influencer marketing platform that matches brands to influencers with the highest brand affinity to drive authentic word of mouth marketing. With data insights collected through its in-app polls and user behaviours, Partipost’s data-centric framework crowdsources influencers with follower sizes ranging from a few hundred to millions followers. At Partipost, we connect brands to influencers and everyday genuine people, helping brands access word-of-mouth advertising among social media users with an automated system that can help brands maximize their ROI at a lower cost to launch organic marketing campaigns. We believe in giving the crowd a voice, and that social media advocates have the power to call their followers into action. We are committed to building solutions with user experience as a priority.
• Business Development Manager

  GetCraft

  2020.08-2021.06

  (a year)
• Senior Account Executive

  GetCraft

  2019.07-2020.08

  (a year)

  (1 year 2 months) Here at GetCraft, we're on a mission to help brands tell amazing stories through high quality content marketing and bespoke sponsored content. Stories in an era where everyone can publish/(spam) content to the Internet. Stories that help even the most complex ideas be remembered, that help educate people as to who you truly are and inspire people to take action. Stories that raise the bar for anyone else following them. To date we have worked on over 2,000+ content projects with 350+ brands, and are slowly but surely helping to shape the future of marketing, media and work in Malaysia. If you're a brand or agency interested in working with us please feel free to reach out at: keith@getcraft.com
• Senior Marketing Executive

  TEGAS BROADCAST & MULTIMEDIA SDN BHD

  2018.02-2019.05

  (a year)

  (1 year 4 months)
• Marketing Lead

  Perfect Viral

  2017.10-2018.01

  (4 months)
• Digital Marketing Executive

  Leo Burnett

  2016.10-2017.09

  (a year)
• Digital Marketing Intern

  haagen-dazs shops

  2016.01-2016.04

  (4 months)
• Junior Crew

  Jit Sin Philharmonic Orchestra

  2012.01-2012.05

  (5 months)
• General Affair

  Jit Sin Philharmonic Orchestra

  2010.08-2011.08

  (a year)

  (1 year 1 month) -Responsible for the day to day organisation of the band administrative and organisational tasks. -Taking care of facility management and maintenance. -Arrangement of special events, meetings, concert, roadshow, competitions and practical time-slot, in cooperation with the president and the HR. -Compile and present data for use in planning/ designing new policies

Educational experience

• Universiti Tunku Abdul Rahman

  Advertising

  2013.01-2016.01

  (3 years)
• Universiti Tunku Abdul Rahman

  Chemical Engineering

  2012.01-2013.01

  (a year)
• Jit Sin High School

  Science Stream

  2007.01-2012.01

  (5 years)
• Sijil Pelajaran Malaysia
• MERIT

  (Hons) Advertising

Certificates