Katia Torres Fragoso, MBA

Brand Manager@PROBELL MEXICO
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Summary

Marketing Specialist and Brand Manager at Probell. Creative and data-driven MBA specialized in Digital Marketing. I have worked with companies in the United States, Canada, the United Kingdom, Spain, and Mexico. I can assist you with marketing campaigns, business innovation, brand development and communications, account acquisition, and public relations. AREAS OF EXPERTISE: -Business strategy -Digital advertising -Team management -Content creation -AI tools and growth hacking -SEM, SEO, paid media -Web writing -Multi-platform campaigns -Data analysis SOFTWARE: Microsoft Office Google Ads Google Analytics Google Data Studio Yoast SEO Active Campaign Facebook, Instagram, TikTok, Pinterest & LinkedIn ads Comscore SEM Rush Salesforce Seamless Content Insights Final Cut Photoshop Sony Vegas InDesign LANGUAGES: -English (Proficient Level: IELTS Band 8 and CAE B+) -French (B1 Level) KEY COMPETENCIES: -Data-driven strategic planning -Creative and results-oriented process -Cost-benefit analysis -Report writing and presenting -Critical thinking skills -Excellent communication skills -Process improvement -Strong interpersonal skills -Proactive and self-motivated

Work experience

  • Brand Manager

    PROBELL MEXICO
    2024.05-Current(2 years)
  • Marketing Specialist and Project Manager

    Wishpond
    2020.09-2024.10(4 years)
  • Marketing and Communications

    Finanbest
    2019.08-2020.09(a year)
  • National News Editor

    La Silla Rota MX
    2017.01-2018.10(2 years)
  • Communications Manager

    Hotstreet
    2016.01-2017.01(a year)
  • Strategic Marketing Consultant

    Solely Original
    2016.09-2016.12(4 months)
  • Marketing Communication Assistant

    Collider
    2016.01-2016.10(10 months)
  • Periodista

    EL Universal C.P.N.
    2011.07-2016.04(5 years)
  • Video Journalist

    Universidad Nacional Autónoma de México
    2011.01-2012.01(a year)
  • Journalist

    EPCSG
    2009.01-2012.01(3 years)

Educational experience

  • GrowthHackingCourse

    2020.01-2020.01
  • Esden Business School

    MBA in Digital Business, Digital Marketing
    2018.01-2019.01(a year)
  • The London School of Economics and Political Science (LSE)

    2019.01-2019.01
  • Escuela de Periodismo Carlos Septién García

    Journalist, Politics and Culture, Licenciatura
    2009.01-2013.01(4 years)
  • Centro de Capacitación Raúl del Campo

    Communication
    2010.01-2012.01(2 years)
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