Key Result Areas: • Handling channel sales activities for the assigned region, thereby meeting the targets • Administering sales operations & client relationship management while ensuring maximum satisfaction levels • Devising plans for various promotional activities and conducting surveys for evaluating customer feedback & brand health • Managing overall trade marketing activities like Display, Visibility, RTC, QDVP, Spot Selling, Brand Promotion, GWP, On pack, etc. • Organizing various events for brand promotion • Establishing sound relationships with key accounts like 5 star hotels, pubs, lounge & corporate for party orders • Conducting annual tie ups with outlets for ensuring timely availability of the brand • Maintaining: o Displays, visibility, POP, Board, etc. o Optimum stock levels at the stores with effective inventory control • Ensuring the displays & the brand visibility at proper eye level • Ensuring adequate and timely remittances of sales orders • Providing constructive recommendations for countering competitors activities • Accountable for achieving targets of primary and secondary. • Distributor & Retail Engagement & Management skills to drive sales leading and motivating the sales force. • Loyalty and profitability of distributors on high stock norms and market servicing. • Merchandising and promotional activity. • Outstanding collection. Significant Achievements: • Successfully launched new brands like: (Platinum Whisky, Signature Premier ) • Received appreciation for Innovative Idea For Bootlegging Promotions which resulted in 50% Growth of Regular Segment Contributed more profit & Market Share to the company • Expanded sales of premium brand by 30% through innovative selling techniques such as Spot Selling, WSM, CSM Schemes, and Strong CSM & WSM Relations