Work experience

• Country Manager

  Admitad

  2022.10-Current

  (3 years)

  (2 years 7 months) My role at Admitad has been to establish the team in Mexico, manage the entire process for opening the legal entity in the region, and onboard the PR agency to expand our holding's business across the market. I have led the negotiation and closure of all commercial agreements with media agencies in Mexico and have driven business development with key ecommerce clients. Managed business model development, brand management, and sales strategies as Country Manager overseeing affiliate networks, procurement management, and administrative operations. Oversaw business development and digital strategy implementation to expand company's presence in Mexico City, while leading brand management and affiliate marketing efforts. Showcased exceptional negotiation skills, expertise in Microsoft Office, project sponsorships, business administration and development for driving business success in Mexico City, México as a Country Manager
• Country Manager

  SOICOS

  2014.12-2022.09

  (8 years)

  (7 years 10 months) My role at SOICOS was to develop the company'business in Mexico, leading negotiations with major media agencies, including Starcom/Publicis, IPG, Havas, Dentsu, Vale Network, Epa, Agavis, Mindshare, OMD/PHD. I designed and implemented a vertical-specific strategy, identifying key opportunities for each industry to align with our business models and deliver added value to all our clients. I also played a key role in developing the affiliate marketing e- commerce sector in Mexico, working with leading Strategic Thinking clients such as eBay, Amazon, Walmart, Bodega Aurrera, Sam's Club, Coppel, Elektra, OfficeMax, Sanborns, Claroshop, Sears,Gandhi, Soriana, Chedraui, Grupo Axo, American Eagle etc Managed the entire business model and brand management process for the organization, which included sales, affiliate networks, procurement management, and administrative operations. Managed all Administrative Operations including Procurement Management while also handling Project Sponsorships and employing effective Strategies of Marketing as a Country Manager.
• Ventas Nacionales

  Multimedios Television

  2013.08-2014.09

  (a year)

  (1 year 2 months) At Multimedios, my role focused on developing new business opportunities across TV and digital channels. I established a commercial structure centered on media agencies to drive the company’s business growth effectively. Additionally, I integrated digital strategies into all proposals to enhance their impact and performance. Within one year, I successfully secured over $400 million in new client revenue.
• Promo Espacio

  TV Azteca

  2011.07-2013.07

  (2 years)

  (2 years 1 month) Managing New Business unit of Promo Espacio, a division of Grupo Salinas that manages advertising across Elektra stores and Savings Pharmacies, my primary responsibility was to significantly expand the client portfolio. Year1:Successfully increased the company's Group client base, exceeding the annual goal by 25% through strategic client acquisition and Relationship management. Year2:Adapted to a new business model focused on external clients, once again surpassing revenue targets by 30% through tailored sales strategies.
• ENDEMOL MEXICO

  Televisa

  2009.01-2010.02

  (a year)

  (1 year 2 months) Led the implementation of a nationwide plan where vendors visited small businesses across the country to transition to credit and debit card payments. Successfully onboarded over 6 million establishments nationwide, exceeding the target by 15%. Developed and commercialized a program supplement called "El Remate", allowing participants to predict household product trends, securing key clients for brand sponsorships and communication. Skills: Key Performance Indicators (KPIs) · Sales Presentations · Contract Negotiations · Public Speaking · Newsletters · Team Collaboration
• Director de Cuentas

  Xpand Marketing

  2006.01-2007.02

  (a year)

  (1 year 2 months) Successfully acquired new clients and managed existing accounts, increasing brand investment and strengthening client relationships. Secured major clients including Colgate Palmolive (multiple categories), 3M, Pepsico, Pfizer, La Costeña, Nextel, Telcel, and government accounts, expanding the company's portfolio significantly. Established a dedicated department to manage the Y&R agency, a highly recognized partner, within the commercial division. Key Accounts: Colgate Palmolive, Philips (Lighting), Zignum Mezcal, Coca- Cola, Sonrics, Sony Mexico, Liverpool, Mercado Libre, Derma, and Saving Pharmacies. Skills: Contract Negotiation · Team Collaboration.
• jefe de departamento de comunicacion social

  ISSSTE

  2000.01-2005.11

  (6 years)

  (5 years 11 months) Improve the services of all beneficiaries enrolled in the Northern Zone of Mexico City, highlighting the entry of the new system of scheduled appointments by phone and internet, reducing patients' time to 100%. Creation of programs focused on disseminating the actions of each Center Specialized, I was created during my administration the electronic affiliation system where the loss of information of each patient was reduced by 80%.
• Copa FIFA Confederaciones

  FIFA

  1998.05-1999.06

  (a year)

  (1 year 2 months) General Transport Coordinator Copa Fifa Condederaciones 1999. manage the relationship between the countries involved as well as the personalized attention for each Soccer President of each country and guest referees

Educational experience

• Kellogg Executive Education

  Digital Marketing Strategies, Digital Marketing Strategies

  2019.01-2019.01
• University of California San Diego

  marketing/gestion de marketing, general

  2011.01-2011.01
• Universidad Panamericana

  Business Management

  2009.01-2010.01

  (a year)
• Universitat de Barcelona

  Master of Business Administration - MBA, Marketing Digital y

  2006.01-2008.01

  (2 years)
• Universidad Intercontinental

  Licenciatura en Ciencias de la

  2002.01-2006.01

  (4 years)

Certificates