Extracto Managing International Business and Marketing Solutions with extensive experience of over 18 years at the Healtcare Industry, Pharmaceutical market, Training and Education Tech Solutions IT & Services and Biomedical Sciences as well as technology for human health in various branches of life Style. Planning, execution and manage control strategies for commercial activities to obtain successful business development approach that creates economic value added to stakeholders and customer value to Market. Teamwork, leadership and creativity as domain skills Regional and National Sales Management, Business Development Manager, Onboarding Implementation Strategyst, Pharmacy and Medical Devices Marketing, Customer Relationship Management, Governmental Relationship Management and Channel Management in the region of Latin America. Healtcare Business leading of Bionic Solutions, Industrial equipment, heavy machinery and tools specialized labs in materials, prosthetic and orthotics components worldwide and is charged with the task of generating demand, profit and ensure timely supply of such electrical and mechanical components within the government and private markets response to major customers and government health institutions of the countries involved in the region of Mexican Republic, Central & South America and Caribbean. Specific Knowledge: Involvement and continuous monitoring with the people who take decisions to accept or include a new product, technology, from top personnel government and managers who are the ones that ultimately increased demand for the use of this topics. Knowledge in B2B & B2C sales, strategic negotiation skills, trial and decision making communication skills, results orientation analytical ability and strategic thinking, development and Implementation of promotional activities at PoS Manages channel business goals and leads the implementation of initiatives aimed at the canals. Also account development plan based on marketing strategies.

2021 - septiembre de 2023 (2 años 7 meses) Lead the reorientation of all commercial operations in Latin America, aligning global objectives and strategies, promoting and motivating the most important distributors and their different market channels and bringing new entrepreneurs to the business to extend the added value to our end users and the economic benefit for our shareholders https://www.gn.com/ Reporting to Managing Director for LATAM, I was responsible for Sales & Overseeing Customer Service (Dealers), and for training and marketing in the region-building client relationships, marketing communication, pricing strategy and building value proposition for profitability growth of Resound, Belton and Interton - leading brand of GN Group and Responsible for the coordination of the compliance processes and health and sanitary records as COFEPRIS in each of the countries of latinamerica region to the authorized distributors for the granting of import licenses and certifications with the NYCE and IFT agencies. Key accounts management and new business development in LATAM Strategic business partnering with the dealers and executing agreements. Managing Offline and Online marketing activities of Resound, Belton and Interton in the Market. Sales and Service operations, credit control, recovery, trend analysis and setting up Credit periods and limits, Cross functional team management. Coordinating Clinical & Technical training to dealers on Products and Fitting softwares. Scaled

agosto de 2019 - febrero de 2021 (1 año 7 meses) www.scaleditlabs.com A new dynamic consulting proposal, specialized in Business Development and cutting-edge digital transformation in various value verticals and we worked as your trusted partner in emerging technology that will help you make the leap you the next level. Consultant de 2015 - febrero de 2021 (5 años 7 meses)

Strategic Business Consulting for the Healthcare Technologies Industry, Pharmaceuticals and Biotechnology, Startups. We develop the set of methodologies, applications and technologies that allow us to gather, debug and transform data from transactional systems and unstructured information (internal and external to the company) into structured information for direct exploitation (reporting, OLTP / OLAP analysis, alerts. ..) or for analysis and conversion into knowledge, thus giving support to business decision-making. Market Mapping and Opportunity Assessment, Commercial Due Diligencie (CDD), Competitive Intelligence Leading Practices, Shopper Insights Development, Trade Marketing, POS, Go to Market Strategy, Design and Delimitation of KPI's. Business intelligence acts as a strategic factor for a company or organization, generating a potential competitive advantage, which is none other than providing privileged information to respond to business problems: entry to new markets, promotions or offers of products, elimination of Islands of information, financial control, optimization of costs, production planning, analysis of customer profiles, profitability of a concrete product, etc ...

febrero de 2018 - agosto de 2019 (1 año 7 meses) Main driver of sales team (HUNTERS) and responsible for generating demand, the economic benefit of the team and the profit margin for vertical & business unit. Align commercial resources growth by focusing on strategic planning, sales optimization execution, business intelligence and operations activities. Create the solutions portfolio and distribution strategy that will lead the Marketing strategy and Commercial Mix, Interact directly with the Commercial Managers & International Marketing Managers to align the global strategy, define budget and A&P investment. Control products and solutions profitability by P&L construction and develop the price strategy. Build the brand positioning, media and communication strategy plan. Interact with clients and trade marketing to ensure the correct execution of solutions. (Route to Market / Route to Consumer strategy) Marketing and Sales Mix: Marketing, Distribution, Price, Media (ATL, BTL andDigital), Market Opportunities Defining the objective and territories branding target. Build and development Portfolio Budget andP&Lper Solution Brand. Launch and negotiation with customers: Catalogue, Exhibition, Price, Empowerment: decision making Catalogue segmentation, definition of competitive benchmark and strategic marketing plan On Premise accounts strategy, Deployment, , onboarding and go to market strategies. Digital Transformation, Integration of smart and accessible vertical and horizontal digital solutions in the new platforms that raise the quality of the process and educational ecosystem in LATAM

2010 - julio de 2017 (7 años 7 meses) Responsible for the generation of demand, Customer service, profit and ensuring the timely supply in the market of Industrial equipment, heavy machinery and specialized laboratories in prosthetic and orthotics materials and tools, components to government and private level of the region of Mexican Republic, Central America and the Caribbean. Team (10 persons)

febrero de 2005 - febrero de 2010 (5 años 1 mes) l Manager – Sales High Specialties, Oncology Department Mexico, D.F. (January 09- February 10) Sales plans for chemotherapy (treatments), establishing strategies in order to get and increase ROI, market analysis. Product Manager - Oncology Marketing Department Mexico, D.F. (January08 – December 08) Marketing plans for Navelbine (chemotherapy), team (4 persons) establishing product and price strategies, market analysis, promotion and advertising campaigns, distribution channels, and promotion activities . Senior Sales Executive – Sales Department Oncology Mexico, D.F. (January07 – December 07) Responsible of inventory analysis, sell-in and sell-out, product pharmaceutically introduction and price strategies in order to increase sales with key customers of Government (pharmacy department). Promotional Coordinator – Marketing Department Respiratory Line Mexico, D.F. (February 06 – January 07) Promotional plans for respiratory products, in charge of the merchandising team (3 persons), products launching and consumer analysis. Medical Representative - Sales Department Mexico, D.F. (February 05 –January 06) Responsible to assist the principal customers (hospitals & medical distributors) of Guadalajara, Southeast and D.F., ensuring an excellent service since the invoicing until the product reception. .

febrero de 2002 - febrero de 2005 (3 años 1 mes)

(January 04 – February 05) Marketing plans for Diabetic Products, establishing product and price strategies, market analysis, promotion and advertising campaigns, distribution channels, and promotion activities District Manager – Sales Department Diabetics Mexico, D.F. (January 03– January 04) Sales plans for Diabetic Products, establishing strategies for increase productivity and ROI, team (10 persons), and promotion activities. . Medical Representative - Sales Department Diabetics Mexico, D.F. (February 02 – January 03) Responsible to promote the products with the principal customers (doctors, hospitals & medical distributors) Center of D.F., ensuring an excellent service with the inventory at the hospital drugstores.

2000 - febrero de 2002 (2 años 2 meses) Marcatel International Telecommunications Channel Coordinator – D.F. (January 00 – February 02) Responsible to assist the principal customers (Prepaid Calling Cards, Internet and Voice IP) of Southeast and D.F., ensuring an excellent service since the invoicing until the product reception. Educación