UA & Data Nerd. Roughly 12 Years of Experience in the Games Industry. Excited by marketing and pop culture; What some would call a professional geek. Currently doing the things with an amazing team for Jam City's hit title: Harry Potter Hogwarts Mystery, and the soon-to-be huge hit: Champions Ascension. Previous wins include work on the company's flagship games: Cookie Jam and Panda Pop, and experience with massive IPs such as Family Guy, Peanuts, and Disney. Formerly held many Marketing and Production roles at BANDAI NAMCO Studios Vancouver, providing core value and experience to several hit titles such as PAC-MAN 256 and TEKKEN Mobile, to name a few. Across all projects, responsible for several managerial roles involving full-production, shipping, live ops delivery, budgets and financials, global marketing and UA strategies, LTV and revenue optimization, business development, and many many other tasks. Prior, an Analyst at East Side Games: a fiercely independent social and mobile game studio, analyzing and measure core KPIs, as well as developing LTV-driven UA strategies. Graduated from the University of British Columbia's business program, previously working with several web and mobile start ups such as Food.ee (online food delivery for offices) and Wishpond (Facebook storefront technology for SMBs). Overall, over 9 years of experience working in marketing and data science with nearly 8 years in the games industry specifically. On the side, an autodidact who tackled learning various instruments, graphic design, and amateur film-making. Here are some other things I've done before starting my career: - Former Editor-in-Chief at an Intercollegiate Magazine. - Attended Keio University in Tokyo, Japan. - Missionary work for 1 week in Tijuana, Mexico. - Speaks conversational Japanese and Tagalog. - Video game fanatic, industry watcher & rock star.