Marketing & Growth Leader | Sports & Wellness Brands | Performance & E-commerce Strategy Expert. I am a Marketing and Growth professional with 13+ years of experience leading 360° strategies for global and regional brands, with a strong focus on sports, running, wellness, and lifestyle industries. Throughout my career, I have partnered with top brands such as The North Face, New Balance, and Atomika Multisport, driving awareness, community engagement, and sales growth through integrated marketing strategies — from content and storytelling to performance and e-commerce. My passion for sports, running, and healthy living not only defines my lifestyle but also allows me to authentically connect with communities and audiences seeking inspiration, performance, and well-being. Key strengths: - 360° Marketing Strategy (Branding, Content, Paid Media, PR, Influencers) - E-commerce & Performance Marketing (ROI, ROAS, Conversion Optimization) - Team Leadership & Client Growth Management - Community Building in running, fitness & lifestyle ecosystems