Summary

Work experience

• Founder & Director – International Business Development (F&B & Events)

  Independent Venture – Butcher’s Block

  2024.01-2025.01

  (a year)

  • Established and led an F&B business targeting international clientele and corporate groups. • Secured 30+ B2B partnerships with multinational companies, alumni associations, and international chambers of commerce. • Designed and delivered customized corporate events, generating RMB 600K in annual B2B revenue. • Built a strong network of suppliers, distributors, and overseas contacts, relevant to international trade. • Developed and executed marketing strategies that attracted expats and global business communities in South China. - 1 -
• Overseas Business Development Director

  Guanglian Trading company

  2021.01-2024.01

  (3 years)

  • Led overseas business development and trading operations, expanding company presence in Asia-Pacific, Europe, and other key markets. • Negotiate long-term supply contracts with overseas distributors and trading partners. • Built global supplier network, reducing sourcing costs by 12% while ensuring compliance with trade regulations. • Drove new market entry into 5 countries, achieving multi-million RMB sales growth. • Identified, evaluated, and secured new overseas clients and business partners, driving long-term growth. • Built and maintained strong international client relationships, managing negotiations and contract agreements. • Sourced suppliers, coordinated logistics, and ensured compliance with international trade regulations. • Monitored global market trends and identified new business opportunities for sustainable growth.
• Marketing Director

  RIO (Retail/Consumer Brand)

  2020.01-2021.01

  (a year)

  • Directed brand marketing and promotional campaigns nationwide. • Strengthened retail penetration in tier1&tier 2 cities with targeted trade marketing campaigns. • Launched new product activation campaigns, improving category awareness by 20% • Managed cross-functional teams and agency partners to deliver integrated campaigns on time and within budget. • Oversaw budget allocation, market insights, and media planning to support growth targets.
• Sales & Marketing Manager

  Mannings (Health & Beauty Retail)

  2017.01-2020.01

  (3 years)

  • Managed 40million RMB turnover across Guangdong Region, CHINA • Delivered +15% category sales growth YOY through supplier collaboration and regional trade marketing promotions. • Improved supplier engagement by +30%, including own brand, driving profitability and efficiency. • Implemented customer loyalty programs that increased repeat purchase rates.
• Regional Trade Marketing Manager (South China)

  Heineken

  2014.01-2017.01

  (3 years)

  • Managed trade marketing programs for premium beer across 8 cities and 30+ distributors. • Achieved +20% on-trade sales growth through trade activations campaigns and targeted seasonal promotions. • Spearheaded 3 new SKU launches, reaching >80% distribution coverage among distributors network. • Strengthened distributor partnerships, contributing RMB90M incremental revenue.
• marketing manager - b2b

  Staples NZ

  2011.01-2014.01

  (3 years)

  • Led corporate B2B marketing campaigns, generating +25% qualified lead growth. • Collaborated on cross-border APAC initiatives, ensuring brand consistency and cost optimization. - 2 - • Supported product launch strategies, contributing to 18% category revenue growth.
• Marketing Manager

  CanTeen Charity

  2007.01-2011.01

  (4 years)

  • Managed nationwide fundraising campaigns, securing NZD 1.5m+ corporate sponsorships. • Increased donor engagement by +40% YOY, strengthening brand presence.
• Sales and Marketing Specialist

  Bancorp Treasury Services Limited

  2005.01-2007.01

  (2 years)

  • Supported business development through brand research, media analysis, and client reporting. • Managed corporate events, campaigns, website, CRM, and social media channels. • Delivered market insights and oversaw budgets to strengthen trans-Tasman marketing strategy

Educational experience

• Auckland University of Technology, New Zealand

  Marketing and Advertising.

  2000.09-2004.12

  (4 years)

  Double Bachelor degree in Business
• Auckland Girls Grammar School, New Zealand

  high school

  1998.11-2000.08

  (2 years)

  high school
• Guangzhou International English & Economic High School, China

  intermediate / high school

  1994.09-1998.10

  (4 years)

  intermediate / high school

Languages

Certificates

Skills