Jenny Loeza Balcázar

Sr Brand Mkt Manager@Vinos Concha y Toro & DG México
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Summary

PRODUCT MARKETING MANAGER, SUNSTAR GUM. Professional with 8 years of experience in Marketing and Trade, working for the personal care, beverage and clothing industries. In my career I have been able to collaborate in different areas of Maketing from the elaboration of strategies at the point of sale such as activations, creation of POP material, develop cross category strategies with different brands, to the execution of a change of presentation and the collaborative management of the logistical and operational implications that this has. I have also been part in the strategic elaboration of the annual sales projection, collaborating our number with the commercial and planning area to ensure that the number has the focus of marketing and we are 100% aligned with the business strategy and the indicators that we follow as a company. I have experience dealing with customers, suppliers and with the different hierarchical levels of the organization. My main interest is to continue developing my career in an organization that gives me the opportunities and the demand to grow and stabilize my career in the medium and long term. My main skills are teamwork, market analysis, creative thinking and strategic vision in my work.

Work experience

  • Sr Brand Mkt Manager

    Vinos Concha y Toro & DG México
    2023.01-Current(4 years)
  • PRODUCT MARKETING MANAGER

    Sunstar Americas, Inc.
    2021.06-2022.12(2 years)
  • MARKETING LEADER

    Nestlé
    2017.11-2020.11(3 years)
  • MARKETING EXECUTIVE SR

    Jugos Del Valle-Santa Clara
    2017.01-2017.11(a year)
  • TRADE MARKETING EXECUTIVE

    Jugos Del Valle-Santa Clara
    2015.11-2017.01(a year)
  • Marketing Business Analyst

    PVH Corp.
    2014.05-2015.09(a year)

Educational experience

  • EGADE Business School del Tecnológico de Monterrey

    Diplomado Trade & Shopper Marketing, Marketing, En curso
    2016.01-2017.01(a year)
  • Tecnológico de Monterrey

    Licenciatura en Mercadotecnia, Marketing
    2010.01-2014.01(4 years)
  • Tecnológico de Monterrey

    Preparatoria, bicultural
    2008.01-2010.01(2 years)
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