Spearheaded growth of VestaPlus MLS software through strategic sales and marketing initiatives across trade shows, conventions, and industry events; managed sponsorships, corporate events, ticket sales, and speaker coordination. Increased revenue by nearly $3M within 10 months while significantly expanding market visibility for AI photo compliance and related software solutions through cross-functional collaboration with technology, accounting, marketing, and design teams. Recruited, onboarded, and led a cross-functional team of 5-7 sales, marketing, and graphic design professionals. Led company-wide rebranding initiatives, including innovative booth design and refreshed product positioning to elevate brand presence. Presented product demonstrations and proposals to MLS executive leadership; managed contract development and execution to support seamless sales operations. Developed and executed business growth plans and budgets; established standard operating procedures (SOPs) for sales and marketing; oversaw campaign execution, optimization, and performance reporting. Created and managed ongoing multi-platform social media campaigns, weekly magazine editorials, press releases, and daily newsletters, overseeing concept development, content creation, and visual production.

Guaranteed client’s total satisfaction by delivering expert consulting services on 3–6-month contracts. Employed cutting-edge marketing strategies that generated new business leads through targeted cold calls, research, project tracking, trade deals, and increased companies overall sales revenues with new sponsorship sales and online advertising sales by 25-45% on average. Maximized sales performance, call volume, and productivity by mentoring 10-20 sales representatives. Boosted overall marketing effectiveness by recruiting experts to revamp advertising campaigns, websites, and media kits. Increased brand visibility and product outreach by producing impactful ads in print and electronic media and implementing strategic social media engagement initiatives. Expedited sales processes and attained set forth-objectives by modifying media kits, creating SOPs, contracts, pricing, and sales training manuals for companies such as Glittertainment, Planet 365, and Jelique Products. Amplified sales margins and expanded customer base through effective networking and promotional efforts by representing companies at trade shows.

Distinguished as Businesswoman of the Year in 2002 by Women in the Industry, for outstanding leadership and contributions. Received the Industry Leader Award in 2003 by the Internet Affiliate Group, recognizing exceptional influence and leadership in the industry. Recruited, onboarded, and led a team of 8-12 sales reps; implemented a new CRM tracking system, created SOPs and advertising contracts. Boosted revenue by 25-35% yearly. Generated $6M annual revenue by developing sales strategies, business plans, and marketing tactics. Secured mutually beneficial agreements by displaying superior negotiation skills for print advertising sales, convention sales, online advertising sales, and award show sponsorships sales. Led the successful launch and growth of an internet publication, achieving record year-end revenue year after year. Created monthly magazine layouts, advertising indexes, and mastheads, ensured all print ads met legal compliance, advertising criteria, and company guidelines, and checked magazine bluelines before going to press. Built and nurtured long-term, high-quality relationships with customers to ensure total satisfaction and drive new business opportunities.

Nov 2015 – May 2024 Scaled franchise revenue to nearly $5M by the end of 2023, with a projected increase to $7M in 2024, by leading strategic sales initiatives and expanding adoption of the company’s software solutions. Mentored and supported 20+ franchise owners and teams, guiding them from startup through expansion by developing sales strategies, marketing procedures, budgets, and compliance frameworks. Successfully pivoted business strategy during COVID-19 by transitioning from franchise sales to a licensing model for company curriculum. Streamlined operational workflows by deploying mobile applications and collaborating with web teams to enhance digital platforms for franchisees, administrators, and parents. Identified and capitalized on market opportunities through networking, meetings, and targeted outreach, implementing new go-to-market strategies to support long-term growth. Managed contract preparation and legal documentation, addressed regulatory inquiries, and ensured accuracy and compliance. Created SOPs for new franchise onboarding and sales and marketing departments. Expanded brand presence and strategic partnerships through active participation in trade shows and industry conferences.