• Owned strategy and commercialization for 10+ projects (>3M sq. ft.) across residential, commercial, mixed-use, land, and hospitality; defined positioning, pricing, channel mix, and launch playbooks. • Managed AOP planning, budgets, and cost optimization; built operating cadence linking pipeline, delivery milestones, and financial outcomes. • Developed pricing models and sales acceleration initiatives; improved absorption and sales velocity by 25% through launch-to- sale process optimization. • Directed organic/inorganic growth initiatives: evaluated new ventures, acquisitions, and expansion opportunities; led JV/MOU processes with risk and ROI analysis. • Supervised diversification portfolio: 8 residential projects, 3 logistics/industrial projects (112 acres), 5 commercial projects (200,000 sq. ft.), and 4 active JVs (commercial + mixed-use). • Standardized hotel operating procedures and service workflows across departments (Front Office, Housekeeping, F&B), strengthening cost control, service consistency, and guest experience. • Implemented a turnaround strategy that transformed a loss-making 5-star hotel into a profitable operation, increasing EBITDA to a 40% margin. Media: - • Launched and scaled multiple media ventures from inception to fully operational organizations, including Asian News, NewsPlus21, and Asian News Bharat. • Planned and delivered multiple large-scale, high-value events end-to-end overseeing budgeting, vendor management, staffing, on-site operations, and stakeholder coordination to ensure flawless execution.

• Devised and executed growth strategies that improved occupancy and cash flow during COVID; delivered 20%+ EBITDA and strengthened collections through bad-credit interventions. • Served as brand custodian; standardized guidelines, strengthened positioning (“Patient First”), and expanded brand visibility through integrated digital programs. • Built AOPs and performance dashboards for revenue, utilization, and marketing ROI; improved reporting cadence and executive decision-making. • Formulated Center-of-Excellence growth strategies (Neuro, Cardiac, Renal, Oncology, Ortho, Gastro); drove volume/value targets and referral programs. • Streamlined sales-force automation and productivity improvements; led partnerships/empanelment with government and insurance entities.

• Owned state-level revenue and operations across platforms; delivered 100% revenue growth within two years and sustained 42% YoY growth through integrated GTM planning and sales execution. • Built integrated ad solutions and key-account strategy; strengthened pricing discipline, pipeline governance, and customer relationship programs. • Led team capability development and performance routines; improved forecast accuracy and execution consistency through KPI cadence and market intelligence. • Directed marketing and promotional programs (ATL/BTL), partnerships, and campaign planning to expand share in competitive markets. • Planned and delivered multiple large-scale, high-value events end-to-end—overseeing budgeting, vendor management, staffing, on-site operations, and stakeholder coordination to ensure flawless execution.

• Led state-level marketing and revenue programs; improved market penetration through integrated campaign planning and disciplined execution. • Built business plans balancing growth targets, customer solutions, and expense controls; strengthened agency and key-account relationships. • Planned and delivered multiple large-scale, high-value events end-to-end—overseeing budgeting, vendor management, staffing, on-site operations, and stakeholder coordination to ensure flawless execution.

• Owned unit-level GTM programs and revenue planning; executed integrated campaigns and strengthened distribution/channel programs. • Built operating routines for performance management and customer service; partnered with senior leadership on market expansion plans. • Developed team capability and performance targets to strengthen sales execution, account coverage, and cross- functional coordination. • Planned and delivered multiple large-scale, high-value events end-to-end—overseeing budgeting, vendor management, staffing, on-site operations, and stakeholder coordination to ensure flawless execution.