Work experience

• Director of Business Development

  Singapore Mentech Pte Ltd ( Dongguan MentechOptical & Magnetic Co.Ltd )

  2024.05-Current

  (2 years)

  (As a Partner) • Lead business development for key government and infrastructure clients, including EDB,TUAS POWER, MPA,PSA, LTA, SMRT and JTC, etc. • Headed the Inspur China project, delivering 1 yr total project value of USD 9 million within one year for LED. • Successfully integrated solutions from static to dynamic systems, enhancing overall solution performance and scalability. • Expanded market reach by onboarding new audio revenue channels, driving growth across Singapore, Malaysia, Indonesia, and Vietnam. 1 million • Developed and executed regional go-to-market strategies, strengthening partnerships with top-tier channel partners.
• Senior Sales & Marketing Manager

  LY iTech (Guangdong)

  2023.02-2024.05

  (a year)

  • Lead regional business development and market expansion initiatives for technology solutions across Southeast Asia. • Develop and execute commercial strategies to grow enterprise and institutional customer segments in competitive, technology-driven markets. • Build and maintain long-term relationships with multinational clients, partners, and solution stakeholders. • Collaborate with engineering, operations, and cross-border teams to localize solutions for different regulatory and market environments. • Drive brand positioning and market awareness through strategic marketing initiatives and partner engagement. • Key clients include Dyson, Dell, and Razer, supporting sustained revenue growth and long-term partnerships.
• Senior Regional Sales Manager

  Luxshare Precision Industry

  2018.06-2023.01

  (5 years)

  • Led regional business development across Asia for a global manufacturer of cable assemblies and connector system solutions. • Managed market expansion initiatives by identifying new verticals, strategic partners, and regional opportunities. • Worked closely with internal compliance, testing, and product teams to support qualification, approval, and deployment of solutions in regulated environments. • Actively represented the company at industry exhibitions, trade shows, and international conventions, strengthening brand presence and ecosystem relationships. • Built and managed partnerships with multinational manufacturers, traders, and system integrators across multiple markets. • Contributed significantly to regional revenue, supporting a portfolio generating USD 32 million, with clients including Dyson, Dell, HP, Razer, D&K, and Sys- Mac.