Work experience

• Founder, Growth Operations & AI Automation Transformation

  STOB.AI

  2024.01-Current

  (3 years)

  Builds AI-enabled sales and marketing operations for B2B and consumer technology businesses, focused on lead generation, content, lifecycle, reporting and workflow automation. • Automation of PR admin, and influencer campaigns for HikMicro/Hikvision across UK, and Australia markets returning high growth digital communications and social media • Built outbound sales infrastructure for Lumens AV, managing 18,000 monthly touchpoints across prospecting, sequencing, CRM updates and pipeline reporting; generated up to 40 meetings per month. • Built AI-assisted content operations for Iteright, turning video, research and social workflows into a repeatable multi-channel publishing system with the output capacity of a small content team. • Increased organic traffic 300% in 6 months for Nakto e-Bikes through automated SEO research, content production and publishing workflows. • Built comment and community response automation for HoverAir, handling 9,000+ comments in 5 months across TikTok, Facebook, Instagram and X to improve speed, sentiment and conversion support.
• Founder & CEO

  LIVE & BREATHE LTD. - Hong

  2022.01-2024.01

  (2 years)

  covering positioning, campaigns, social, PR/influencer, paid media, partnerships and GTM execution. • Grew the agency from zero to US$600K billed revenue in 18 months, owning client acquisition, strategy, delivery, team leadership and commercial performance. • Led cross-border growth programmes across APAC, EU and US markets, including 200% social growth in 2 months for Oclean Spain. • Supported Angry Miao's community growth from 5K to 40K followers in 18 months, contributing to broader community expansion and 10x revenue growth across social, influencer, ads and community initiatives. • Built and led a 6-person hybrid team, establishing delivery standards, client governance, financial controls and operating cadence. • Delivered work for brands including XREAL and Geely-affiliated businesses.
• Global Media Lead

  ALIBABA / ALIEXPRESS

  2021.01-2022.01

  (a year)

  • Led a 9-person cross-functional team across 7 markets, reporting to the CMO. • Coordinated regional campaign operations across media, influencers, brand partnerships, product, supply chain, merchant operations and local market teams for major AliExpress promotional calendars. • Improved campaign efficiency and supported approximately 3% MAU and retention growth over H1 across five markets through localisation, media optimisation, partnerships, performance reporting and campaign operations.
• Social Media Team Lead

  OPPO

  2019.01-2021.01

  (2 years)

  • Led global social media operations across 52 markets, managing 6 FTEs plus agency partners. • Reduced content and tooling costs by 30% and increased engagement by 25% across priority markets. • Standardised global social, brand and campaign operating frameworks, including playbooks, workflows, approvals, reporting cadence and governance.
• Senior Manager, Business Development

  walmart / sam's club china - shenzhen

  2018.01-2019.01

  (a year)

  • Developed B2C and emerging B2B e-commerce growth strategy across assortment, membership propositions, acquisition funnels and digital commercial planning. • Streamlined acquisition funnels and reduced within-segment membership CAC by 60% versus baseline.
• International Events Director

  INNOVATION ENTERPRISE

  2015.01-2018.01

  (3 years)

  • Led 30+ global Big Data, Analytics and Machine Learning conferences across San Francisco, Boston and other major markets, managing commercial strategy, speaker acquisition, sponsorship, audience growth and portfolio P&L up to US$1.2M.

Educational experience

• Chartered Institute of Marketing

  Diploma in Professional Marketing

  2018.08-2019.08

  (a year)

  Chartered Marketer.
• University of York

  MSc Global Marketing

  2015.09-2016.09

  (a year)

  Number 1 in the class. Mix of different marketing modules from brand to international business strategy.
• York St John University

  BSc Health & Life Sciences

  2011.09-2014.09

  (3 years)

  Health Science. Studied all aspects of heart from biology to psychology.

Languages