Work experience

• General Manager

  Linkchem Minerals Sdn Bhd

  2021.03-Current

  (5 years)

  - Maintained strong relationships with existing tile and sanitaryware factories to secure steady repeat orders. - Grew sales by introducing new clay grades and increasing customer usage across more production lines. - Managed Taiwan distributors with training, sampling, and joint factory visits to expand market share. - Developed new markets in Malaysia, China, and Taiwan through active prospecting and technical support. - Identified new customers, followed up on trials, and converted them into long- term buyers. - Managed supplier contracts and coordinated cross‐border logistics. - Led production planning and cost optimization to support sales growth. - Coordinated branding, sales activities, and stakeholder relations. - Monitored financials, reporting, and key operational KPIs to support business decisions.
• Sales Marketing Manager

  hap seng consolidation bhd - hap seng clay products sdn bhd

  2010.11-2020.11

  (10 years)

  2010 - November 2020 (10 years) Business Development & Market Expansion - Establish and lead business development and sales activities for local and overseas markets. - Identify new opportunities, expand market presence, and drive sustainable revenue growth. - Build, acquire, and strengthen customer relationships and long‐term business partnerships. Sales Management & Performance Tracking - Analyze sales performance and market trends to guide decision‐making. - Develop standardized methodologies for measuring and tracking program results. - Implement processes and tools to enhance sales effectiveness, efficiency, and forecasting accuracy. Operations Leadership - Oversee day‐to‐day operations to ensure smooth execution across sales, customer service, and logistics. - Align cross‐functional teams to meet delivery timelines, customer expectations, and business objectives.
• Head of Business Management

  Wenzhou Hepol Electric (China, Wenzhou)

  2006.01-2009.01

  (3 years)

  - Managed international and domestic customers across Asia, GCC, Singapore, Hong Kong, China, and Malaysia. - Conducted pricing, quotation, contract negotiation, and order confirmation. - Coordinated with distributors and key accounts to drive volume, forecast demand, and secure repeat orders. - Provided technical and product guidance to customers to ensure correct specifications and compliance Operations & Order Management - Oversaw full order‐to‐cash cycle, ensuring accuracy in POs, delivery schedules, and production planning. - Balanced customer requirements with factory capacity, lead times, and inventory levels. - Resolved operational bottlenecks by aligning sales, production, and logistics teams. Production Coordination - Worked closely with factory managers to plan production runs based on export timelines. - Ensured product quality, specifications, and packaging met customer and country‐specific requirements. - Managed urgent orders, change requests, and production rescheduling without disrupting plant efficiency Logistics & Shipment Planning - Coordinated domestic transport, warehouse loading, and container stuffing. - Ensured correct documentation: packing list, invoice, COO, MSDS - Optimized container utilization to reduce cost and avoid demurrage/detention. Freight Forwarding & Export Documentation - Liaised with freight forwarders on vessel schedules, booking, cut‐off times, and transit routes. - Managed BL issuance, draft checking, and amendments. - Ensured compliance with export regulations, customs requirements, and destination‐country rules. Export Banking & Financial Handling - Handled LC (Letter of Credit) documentation, negotiation, and discrepancy management. - Managed TT payments, bank submissions, and export financing processes. - Ensured timely collection of export proceeds and minimized financial risk
• Export Manager

  ABM Plastic Sdn Bhd

  2004.05-2008.05

  (4 years)

  (4 years 1 month) • Develop and execute marketing strategies and plans • Provide business insights through the development of marketing management information • Manage the profitability and budgetary control of the export sales division • Acquire and develop customer relationships and business partnership Analyze sales performance, develop standard methodology for measuring and tracking program results and establish processes/tools to improve sales effectiveness and efficiency
• International Marketing Executive

  TIME ERA Sdn Bhd.

  1998.05-2004.05

  (6 years)

  (6 years 1 month) • Servicing OEM customers • Servicing existing oversea dealers in various countries • Working out annual rebate and quantity rebate to give customers an edge over their competitor. (If necessary) • Negotiating terms and clause in contract with new customers • Negotiating with overseas distributor on contract, yearly sales volume, supports and resources needed for product promotion. • Product manufactured: Switches, MCB, ELCB, Enclosure Boxes, Enclosed Isolator, Fuse Link