ingrid rodriguez
Channel Marketing Manager
FemaleSales OperationsLive in MexicoNationality
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Work experience
Channel Marketing Manager
Schneider electric NAM2023.06-2024.03(10 months)IT Channel manager for Marketing Strategy Digital Marketing strategy: Paid media, social media Budget control: Revenue, ROI, Marketing mix plan Demand generation: On site and over achievement e-commerce sell out Business Intelligence: Market share, Buyer persona centric Loyalty: MAU, CTR, OR, Marketo, CRMStrategic marketing business partner
Schneider electric NAM- Mexico2019.06-2023.06(4 years)IT Business Marketing strategy Digital Marketing strategy Budget control Market analysis: Market share, market research Revenue influenced marketing, CRM Sales force E-commerce strategy PR StrategyRegional Marketing Manager
Panduit2015.09-2019.05(4 years)Distribution: Channel Marketing Strategy Digital Marketing strategy Budget control Event Management : Project management Market analysis & Development New product introduction Revenue and growth analysis, plan and deployment LeadershipCollaboration Marketing Manager
Cisco2013.04-2014.05(a year)Strategic Marketing plan Generate Demand and Growth: Lead management, sell out, market share LATAM Market research, market analysis, Business intelligence Leadership teamMarketer for Electrical Power Division
3M2010.11-2012.12(2 years)Strategic Plan P&L New Product Introduction Market Intelligence for Industry and manufacture Pricing strategyMarketing Activation Coordinator
nestle2008.11-2010.11(2 years)POS Strategy Sale out ROI Category management Demand Generation and analysis Increased sell out Volume and units on supermarket channel Increased channel coverage Shopper Insight and Shopper analysis LeadershipBRAND ASSISTANT
HENKEL MEXICO2003.04-2005.05(2 years)Rebranding ATL and BTL strategy development Channel strategy: Visibility, POS, Sell out and Sell in Marketing Budget ControlMarket and Sales Analysis
nielsen mexico2002.02-2002.09(8 months)Market and Sales Analysis Market Trend Analysis in order to give shopper insights to Clients Store check, Price Track, Retail Index analysis for CPG, B2C Clients
Educational experience
Universidad Complutense de
master comercio2007.01-2008.01(a year)instituto tecnlogico y de estudios
bachelor's marketing1998.01-2002.01(4 years)
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