ingrid rodriguez

Channel Marketing Manager
FemaleSales OperationsLive in MexicoNationality
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Work experience

  • Channel Marketing Manager

    Schneider electric NAM
    2023.06-2024.03(10 months)
    IT Channel manager for Marketing Strategy Digital Marketing strategy: Paid media, social media Budget control: Revenue, ROI, Marketing mix plan Demand generation: On site and over achievement e-commerce sell out Business Intelligence: Market share, Buyer persona centric Loyalty: MAU, CTR, OR, Marketo, CRM
  • Strategic marketing business partner

    Schneider electric NAM- Mexico
    2019.06-2023.06(4 years)
    IT Business Marketing strategy Digital Marketing strategy Budget control Market analysis: Market share, market research Revenue influenced marketing, CRM Sales force E-commerce strategy PR Strategy
  • Regional Marketing Manager

    Panduit
    2015.09-2019.05(4 years)
    Distribution: Channel Marketing Strategy Digital Marketing strategy Budget control Event Management : Project management Market analysis & Development New product introduction Revenue and growth analysis, plan and deployment Leadership
  • Collaboration Marketing Manager

    Cisco
    2013.04-2014.05(a year)
    Strategic Marketing plan Generate Demand and Growth: Lead management, sell out, market share LATAM Market research, market analysis, Business intelligence Leadership team
  • Marketer for Electrical Power Division

    3M
    2010.11-2012.12(2 years)
    Strategic Plan P&L New Product Introduction Market Intelligence for Industry and manufacture Pricing strategy
  • Marketing Activation Coordinator

    nestle
    2008.11-2010.11(2 years)
    POS Strategy Sale out ROI Category management Demand Generation and analysis Increased sell out Volume and units on supermarket channel Increased channel coverage Shopper Insight and Shopper analysis Leadership
  • BRAND ASSISTANT

    HENKEL MEXICO
    2003.04-2005.05(2 years)
    Rebranding ATL and BTL strategy development Channel strategy: Visibility, POS, Sell out and Sell in Marketing Budget Control
  • Market and Sales Analysis

    nielsen mexico
    2002.02-2002.09(8 months)
    Market and Sales Analysis Market Trend Analysis in order to give shopper insights to Clients Store check, Price Track, Retail Index analysis for CPG, B2C Clients

Educational experience

  • Universidad Complutense de

    master comercio
    2007.01-2008.01(a year)
  • instituto tecnlogico y de estudios

    bachelor's marketing
    1998.01-2002.01(4 years)
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