Work experience

• Advertising Analyst

  Incrementum Digital

  2022.09-2024.04

  (2 years)

  (1 year 8 months) & Developing Strategies: Developing and implementing Amazon account strategies and continuously evaluating and refining our approaches based on performance data. Identifying Growth Opportunities: Analyzing brand performance, uncovering missed opportunities, and gathering client feedback to enhance overall strategy. Monitoring & Optimization: Continuously monitor campaign performance and ROAS and/or CPA while executing ongoing optimization strategies to hit and exceed assigned KPIs. Data-Driven Decision Making: Developing strategic approaches for Month- over-Month (MoM), Quarter-over-Quarter (QoQ), and Year-over-Year (YoY) improvements. Keywords Research through Data Dive and Helium-10 Tracking Keywords through Data Dive, Data Data Rova and Helium-10 Performing detailed competitors research for PAT campaigns,. Updating Reports on Weekly and Monthly basis and discussing further strategies with the Manager. Analyzing 100s of listings and suggesting improvements through Data Dive 100s of Listing Audits
• Search Engine Optimization Specialist

  My Amazon Guy

  2021.05-2022.08

  (a year)

  2 years 6 months (1 year 4 months) Extensive experience in multiple categories/product niches on Amazon for; • 10,000 Keywords Research • 10,000 Competitors Analysis • Market Research
• Copywriter

  My Amazon Guy

  2020.03-2021.05

  (a year)

  (1 year 3 months) Crafting A+ Content (Crawl-able and Overlay Text) Wrote 3,000 SEO enriched sales copies for Amazon detail pages (includingoptimized Titles, Bullet Points, Description and Backend Search terms). Crafting Meta Descriptions and uploading in SC

Educational experience

• Ecommerce Outset

  2020.11-2021.01

  (3 months)
• University of Sargodha

  MBA, Business Administration and management, general

  2015.01-2018.01

  (3 years)

Certificates