Gustavo Madeira Aragon's Resume

Gustavo Madeira Aragon

LATAM DOOH and Retail Media Ads Sales Manager

Male

Sales representative

Live in Brazil

Nationality

LATAM DOOH and Retail Media Ads Sales Manager
LG ELECTRONICS
2024.01-Current
(2 years)
· I am currently working for LG Electronics, being responsible for Business Development and Ads sales in LATAM region. I have already made Ads Revenue Share projects for Brazil, Mexico and Panama and I am developing sales partnerhips with several players of DOOH market, focusing first in Brazil, and then moving forward to Mexican and another LATAM markets.
SAMBA ADS
SAMBA ADS
2023.01-2024.01
(a year)
Head of Demand/Buy-Side
ABC DIGITAL GROUP
2022.01-2022.01
· I represented in Brazil and LATAM Media.Net, one of the biggest ad tech companies in the world. I was responsible for the Demand (Buy-Side) of programmatic media campaigns for Brazilian and LATAM advertisers, through trading desks, agencies or directly, bringing new businesses and revenue to Media.Net in the region. I brought Santander bank and other brands to buy Media.Net inventory.
Business Development Manager (Remote)
ABRISUITE
2021.01-2021.01
· I was responsible for almost all steps of sales funnel, from lead qualification to closing down sales and new businesses opportunities for Abrisuite, regarding IT and Digital Transformation projects in different areas of expertise (Automation, BPA, Systems Integration, Managed Services, Custom Softwares, CRM and E-Commerce implementation and Digital Marketing). The focus was on Canadian and American SMBs.
Sales Manager
IWM
2020.01-2020.01
Sales Manager
Brazilian Pioneer Company of Influence
2019.01-2019.01
· I was responsible for all steps of sales funnel, from cold calling/networking to closing down sales and new businesses opportunities for IWM, regarding influencer projects and live events and experiences for various brands, working alongside advertising/social agencies and directly with advertisers of various sizes and segments. I sold live events for Serasa Experian and a project for BR Petrobras during Covid-19 quarantine. HARIKEN
Field Sales Manager
Big Data Marketing startup focused
2018.01-2018.01
· I was responsible for sales strategies and planning, as well as opening new businesses for Hariken at São Paulo office (HQ in Curitiba), within advertising agencies and companies of various sizes and verticals, selling second and third-party data for the digital media environment, and/or Customer Data Platform SaaS to digital agencies and companies in general. I brought advertisers such as Unilever, General Motors and Santander, generating new revenues, and sold a 12-month contract of Hariken’s Customer Data Platform for Grupo Informa.
Key Account Manager
ZOOMIN.TV
2013.01-2016.01
(3 years)
· I was responsible for hunting, negotiation, closing and farming of online video ad campaigns and branded content projects, for advertising agencies and companies of various segments and sizes. I sold more than R$ 2MM in campaigns in 2015, to clients such as Unilever, P&G, Fox Films, PepsiCo, LG, GM, Hyundai etc. · I was responsible for negotiating ratecards and PMP Deals with main Trading Desks, Client Desks and DSPs in the Brazilian market, in order to sell Zoomin.TV’s video inventory in its SSP for programmatic campaigns.
Partnerships and Activation Coordinator for Credit Cards
LOJAS MARISA
2011.01-2011.01
· I prospected, negotiated and closed deals with commercial partners, in order to raise private label and co-branded credit cards activation, usage and average revenue, as well as to aggregate value and advantages to Marisa's cardholders.
Sales Manager
MULTIPLUS FIDELIDADE
2009.01-2010.01
(a year)
(known as LATAM Pass today)
Sales Manager
EMBRATEL
2006.01-2008.01
(2 years)
(known as CLARO today)
Marketing Consultant
Biggest Telecommunications Company
2002.01-2004.01
(2 years)
· I created, developed and implemented marketing campaigns: I tested the campaign concepts, executed financial and operational feasibility analysis, positioned the marketing mix and did the results tracking. The last developed offer (for Internet services) in March 2008, was responsible for 50% of first semester sales in Brazil. · I developed and executed marketing strategies taking into consideration the different realities of regional markets, helping then the achievement of BU’s goals and objectives, not only in revenue, but also in market share. VIVO

Educational experience

insper - sao paulo, brazil
Master of Business Administration (MBA)
2012.01-2014.01
(2 years)
University of Sydney, Australia
Graduate Diploma of International Business –Major: Marketing (Post Graduate Studies)
2004.01-2005.01
(a year)
university of sao paulo (fea-usp), brazil
Bachelor of Business Administration
1997.01-2001.01
(4 years)